Email marketing is not dead
Email marketing remains one of the most effective ways to reach and engage your customers.
But to ensure that your emails make a real impact, consistency and relevance are crucial.
Personalized campaigns, regularly refreshed content and clear branding are essential – and that can quickly prove to be a challenge.
With visual content automation and AI, you can make email marketing powerful and efficient again.
Catena Company implements the technology you need and trains your team to get started.
From newsletters and product recommendations to personalized campaigns, we’ll help you keep sending impactful emails.
Email marketing content – types
- Newsletters and updates
- Product recommendations and personalized emails
- Reminders for abandoned shopping carts
- Cross-selling and upselling emails
- Event invitations and registration confirmations
- Feedback requests and customer surveys
- Promotional emails and discount offers
- Loyalty campaigns
- Seasonal campaigns and holiday specials
Email marketing content
– challenges
- Time constraints for sending frequent and seasonal campaigns
- Limited budget for personalizing content and formatting emails
- Difficulty in segmenting target audience and personalizing content
- Consistency in branding and tone of voice across all emails
- Complexity in testing and optimizing email marketing campaigns
- Difficulty measuring and analyzing performance and conversions
- Integration of customer feedback and results into new campaigns
- Security and protection of customer data and email addresses
- Language and localization issues in international email marketing
Automation of email marketing
– the solution
Effective email marketing requires an efficient content supply chain flow, with visual content automation at its core. DDPS (Dynamic Data Publishing Suite) and DAM (Digital Asset Management) help you every step of the way.
DDPS collects customer data from sources such as your CRM or Marketing Automation Platform, accurately formats the content and automatically publishes personalized emails, without changing your original database. This allows your team to maintain full control over the end result in the tools you already use, such as Mailchimp or Salesforce Marketing Cloud. By integrating with a DAM system, only approved and current content is used, so your emails are consistent, relevant and up-to-date, without complicated approval processes.
Benefits DAM
- Creative brand templates for email marketing
- Digital brand guidelines
- Easy access to creative assets
- Streamlined creative processes
- Faster rounds of feedback
- Integration with other creative tools and AI