Stunning merchandising thanks to
the right content
Merchandise is your opportunity to engage fans and customers, build brand loyalty, and create unique experiences.
But managing merchandise content is often a challenge—from maintaining branding guidelines
to regularly updating items for different stores, products, and campaigns.
The process can quickly become complex and time-consuming.
That’s why: bring automation and AI into play and make the creation and management
of merchandise content as exciting as the products themselves.
Catena Company implements the technology you need and trains your team to get the most out of it.
Merchandise – types
- Product packaging and gift sets
- Promotional items for events
- In-store displays and packaging materials
- Printed bags and eco-friendly packaging
- Loyalty cards, vouchers and gift cards
- Product stickers and labels
- Promotional and customer gifts
- Branded apparel and accessories
Merchandise – challenges
- Time constraints for creating seasonal or temporary merchandise
- Limited budget to develop new merchandise on a regular basis
- Keeping content up-to-date for different stores, regions and customer segments
- Consistency in branding and quality of items
- Difficulties with inventory management and distribution of merchandise
- Limited insights into merchandise effectiveness and sales performance
- Difficulty integrating customer feedback and sales data into new designs
- Problems with rights management for visual assets
- Localization and translation of brand expressions for international markets
Merchandise –
the ultimate solution
Effective merchandise requires an efficient content supply chain flow, with visual content automation at its core. DDPS (Dynamic Data Publishing Suite) and DAM (Digital Asset Management) make the difference here.
Here’s how it works: DDPS retrieves data from sources such as your CRM or Product Information Management (PIM) and accurately formats merchandise materials for print or online use, without altering your original database. This allows your team to maintain complete control over the end result in the tools you already know, such as Adobe InDesign. Integration with a DAM system ensures that only approved, current designs and visual assets are used, so your brand always remains consistent and up-to-date – without lengthy approval processes.
Benefits DAM
- Creative brand templates for merchandise
- Digital brand guidelines
- Easy access to creative assets
- Faster feedback rounds for merchandise marketing materials
- Integration with other creative tools and AI