VR and AR for interactive brand experiences
Virtual Reality (VR) and Augmented Reality (AR) are the future for immersive user experiences.
And maybe you’re already experimenting with them … like with product demos, training sessions or interactive brand experiences and showrooms.
Yep, the demand for VR and AR content is growing fast. But how do you keep it scalable and consistent without losing quality?
Catena Company makes the creation of your VR and AR content scalable, streamlines workflows and increases efficiency for your team.
We do that with visual content automation and AI, both with the technology and hands-on training to create great VR and AR experiences.
VR and AR content – types
- Product demonstrations and 3D visualizations
- Virtual training modules and simulations
- Interactive showrooms
- AR filters and overlays for social media
- VR tours for real estate or events
- AR instructions and technical support
- Virtual product configurators
- Gamification and interactive storytelling
- Mobile apps and in-store experiences
VR and AR content – challenges
- High cost and time investment for developing VR and AR content
- Difficulties with optimizing 3D models and assets for devices
- Limitations in expertise within the team to effectively deploy VR and AR
- Consistency in brand experience across various VR and AR experiences
- Complexity of cross-platform publishing and integration
- Difficult collaboration between development, design and marketing teams
- Lack of insight into the impact and engagement of VR and AR content
- Management and security of large volumes of 3D assets
- Language and localization issues for international use
Automation of VR and AR content – the solution
Boost your creation process and automate with the Dynamic Data Publishing Suite (DDPS). Efficient, error-free and scalable. DDPS collects data from various sources – such as your CRM, PIM or DAM – and processes it into VR and AR formats, ready to publish without changes to the original data.
Want to get the most out of DDPS? Combine it with Digital Asset Management (DAM) for seamless collaboration between content creation and distribution. DAM ensures that only approved and up-to-date 3D models and assets are used, so you can always count on brand consistency and flawless experiences, without lengthy approval processes.
Benefits DDPS & DAM
- Creative brand templates for VR and AR content
- Digital brand guidelines
- Easy access to creative assets
- Streamlined creative processes
- Integration with other creative tools and AI