Do you create web content?
Then you know better than anyone that speed, quality, personalization and localization of web content come with challenges.
Too few hands, too many repetitive tasks, and the enjoyable creative projects are often outsourced. Automation helps.
Catena Company supports web content creators with visual content automation and AI tools
and connects MarTech Stacks to create the ultimate digital ecosystem for your business.
Web content – types
- Website texts
- Images
- Banners
- Landing pages
- Interactive web elements
Web content – challenges
- Lack of time
- Budget constraints
- Quality and relevant content
- Consistent brand message
- Web content planning and management
- Creativity and innovation
- Technical challenges, such as navigation and multimedia integration
- Analysis and adjustment
- Law and regulation
Web content automation
– the solution
Depending on the type of web content that needs to be created, Catena Company advises on the automation tools that can be used, identifies areas where your team’s knowledge can be boosted, and helps establish an efficient process flow. How is web content creation currently happening at your organization, and where can automation be introduced? Once those answers are clear, our experts are ready to assist with implementing everything.
Our tip: Web content creators are key figures in a marketing community where everyone is interconnected. But is your content also connected and meeting the requirements? With the implementation of Digital Asset Management (DAM) technology, we offer automated templates to create and edit web content at scale. And this is always in compliance with brand guidelines and tailored to the needs of each market and channel. DAM serves as the foundation for your project workflow and integrates seamlessly with your other creative tools.
Benefits DAM
- Creative brand templates
- Digital brand guidelines
- Easy access to creative assets
- Streamlined creative processes
- Faster rounds of feedback
- Integration with other creative tools and AI