AI & automation for a consistently strong brand
Winning ‘The Battle of the Brands’ starts with a strong visual identity and the ability to maintain it consistently. Visual content automation tools help with this—both in creating a powerful brand style and ensuring it is consistently communicated to the world.
The power of a strong brand identity
Your brand’s visual identity should never be underestimated. Consistently presenting a strong image is an art in itself. Take Tony’s Chocolonely, for example—a brand committed to fair trade in cocoa production. Their bold, colorful packaging immediately catches the eye and is consistently applied across all communications. This ensures brand recognition and reinforces their unique message. Likewise, brands like Nike and Apple use their iconic visual elements to build global recognition, trust, and customer loyalty.
DDPS & DAM
We hear you thinking: “Sure, but a well-trained graphic designer or MARCOM professional can handle that.” Creativity is one thing, but safeguarding a brand’s visual identity is not always easy. That’s where technology comes in—it allows you to do this efficiently, consistently, and at a faster pace.
What do your creative teams need for this? The Dynamic Data Publishing Suite (DDPS)—automation for visual marketing materials, enhanced with AI for scalability. Ideally, this works hand in hand with Digital Asset Management (DAM)—the platform that ensures an optimal workflow and automated templates for content creation.
We help you to:
- Develop a strong visual identity with automation and AI
- Ensure consistent implementation and safeguarding of your brand identity
- Leverage AI for seamless asset management and improved visual searchability
- Automate and scale your visual identity efficiently
Training & support around visual identity
To get the most out of visual content automation tools, you can rely on the expertise of Catena Company. We support brand owners who want to create, manage, and communicate their visual marketing materials consistently. Here’s how we can help:
- Schedule a demo to implement the right technology
- Book a tailored training to help you create and manage your visual assets effectively
Win the
battle of the brands
Start with automation of visual content