Content is the fuel of modern marketing, but many companies have a different problem: they produce masses of content without it having any real effect. White papers, social posts, brochures, e-mails—it just keeps piling up. But is your message really being heard?
The problem is not a lack of content, but a lack of strategy and clever distribution.
How much unnecessary content does your team create?
Do you recognize these situations?
- Your marketing team is constantly creating new content, but sales hardly ever uses it.
- Countless assets are produced, but much remains unused on servers or in folders.
- Content is constantly being recreated, while existing materials are often perfectly reusable.
This not only leads to a waste of time and budget, but also makes it more difficult for your target group to find the right message among all the content noise.
Content with more impact
Instead of constantly creating new content, it is smarter to look strategically at how you can make existing and new content more personal and relevant. A clear content strategy and a smart management system ensure that your content is not only utilized better, but also connects better with your target group.
- A Digital Asset Management (DAM) system centralizes all your marketing and sales content, so that teams do not keep creating the same assets and can easily find the right materials.
- Dynamic Data Publishing Suite (DDPS) allows you to quickly and efficiently generate personalized content variants without manual labor. This way, content can be tailored to your target audience and context.
- Smarter distribution and reuse ensure that existing content is used more often and more effectively in different formats and channels.
Practical steps: how do you streamline your content production?
Want to make your content more effective without doing unnecessary work? Start with these steps:
- Analyze which content really works. See which assets effectively contribute to engagement and conversions, and optimize your strategy based on data.
- Ensure you have one central source for all your content. Use a DAM system to encourage reuse and prevent fragmentation.
- Automate where possible. The Dynamic Data Publishing Suite helps you generate content variants quickly and efficiently, without manual adjustments.
- Align marketing and sales. Make sure that content is not only created, but also effectively utilized by the right teams.
More impact with smart content creation?
Would you like to know how to use content more intelligently and increase the ROI of your marketing? Take the content scan and discover which opportunities you have not yet taken advantage of.
Joska Fleerackers
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