Tasks like creating technical sheets often lead to frustration and unnecessary work. By integrating with your DAM and the Dynamic Data Publishing Suite, you can achieve accurate, polished results in no time.
The Dynamic Data Publishing Suite automates repetitive tasks
The Dynamic Data Publishing Suite streamlines processes such as formatting technical sheets, catalogues, product sheets, labels, and more. Where traditional database publishing solutions impose creative limitations, Dynamic Data Publishing maximises automation throughout the creation process. The Dynamic Data Publishing Suite, or DDP Suite for short, retrieves source data directly from where it is managed, such as an ERP, PIM (Product Information Management), or DAM system. It can also integrate data stored in Excel, Google Drive, or custom in-house databases.
Source data are combined with Adobe templates to digitise the publishing process. Time-consuming tasks like managing multilingual content or generating up-to-date price lists are handled automatically. As a result, you save time and work more efficiently.
Let’s clarify how DDP suite works with an example
Drafting technical sheets is often the epitome of a chaotic project. Retrieving data – let alone accurate data – feels like an endless quest. An outdated database here, an email attachment with an Excel file there. And when you finally track down the correct data, the next challenge arises formatting. The process involves sending the data to a graphic designer to create a template, a copywriter to craft the text, and a marketing officer to develop compelling product descriptions. This means four parties are involved, and any required changes inevitably affect at least two of them. This not only generates frustration but also results in unnecessary work.
With DDP Suite, this is a thing of the past. With the Dynamic Data Publishing Suite, all data is collected and seamlessly integrated. InDesign templates are then developed to streamline the process. Need to communicate in multiple languages? No problem. These templates can be generated automatically, making multilingual communication effortless. The result is a stack of beautiful technical sheets, customised to your audience, created quickly and without the usual headaches.
By integrating with your DAM system, you ensure that outdated or incorrect data is never used. Images stored in your DAM are automatically incorporated into the templates provided by the DDP Suite. All content used is pre-approved, eliminating the need for additional review. This approach ensures everyone works independently, with confidence that the correct data is always being used.
We sum up all the benefits of integrating with your DAM and Digital Data Publishing Suite:
- Use approved content.
- Avoid using incorrect or outdated data, marketing content is always up to date.
- Time-consuming tasks are automated.
- InDesign templates ensure unlimited freedom of creation, automatically generated Adobe files are delivered.
- The DDPS can be integrated with other ‘Marcom technology stacks’ so that output can automatically flow to the website (CMS), e-commerce applications or PIM environments.
- Automates the work of up to four different parties.
- Saves 50 to 75% in layout time.
- Scalable, personalised content can be created in real time.
Joska Fleerackers
Win the
battle of the brands
Start met visuele content automation
