Laatste update: 21/11/2024
Data is the oil of the 21st century. A valuable commodity that, when used smartly, can give any business a tremendous boost. The volume of available data is growing at lightning speed, but much of it becomes outdated just as quickly. To complicate matters, data is often scattered and inconsistently structured.
This leads to headaches for marketers and designers tasked with creating catalogues, product sheets, programme booklets, and more. Finding, structuring, reviewing, and correcting all that data is no easy feat. It demands (too) much manual effort, is prone to errors, expensive, and – let’s face it – frustrating.
Dynamic Data Publishing
Forget traditional database publishing, which once served as the go-to solution for publishing well-organised data from structured databases. Today’s increased data volume and complexity force marketers and designers to dive deep into the data themselves just to get their inputs right – something IT teams are rarely thrilled about.
Enter the Dynamic Data Publishing Suite (DDPS), which takes marketing material creation to the next level by automating the entire process. From collecting data from various sources, over designing your materials, to publishing. The result? Efficiency, flawless execution, and scalability guaranteed.
DDPS is a game-changer for any company, organization, or brand owner that manages the creation of their marketing materials in-house.
Catena Company takes the pressure off both Marketing and IT departments with DDPS. Our innovative Dynamic Data Publishing Suite revolutionises content creation while leaving your data untouched! Not in databases. Not in frames. Not in Excel files. Nowhere. The integrity of your data is assured and yet the marketer automatically gets the right data on a silver platter. Fast, structured, and always up to date.
How DDPS works?
DDPS collects data from multiple sources, such as PIM or CRM systems, optimally formats it, and publishes it efficiently – all without altering the original database. Your designer retains full control over the final result in Adobe InDesign or other tools.
| Collecting data The biggest efficiency gains are often achieved in the first step: quickly collecting the necessary data. The key question is how accessible this data is – whether it resides in PIM and ERP systems, Excel files, or other documents. This data is often complex, particularly when it involves imagery. In many cases, an additional “database connector” is required. This connector never modifies the databases or the data itself. Administrators and other users can continue to access and update the data freely. As a result, designers are always working with the most accurate and up-to-date information. | Data shaping in InDesign Once all the input is gathered, it is structured within DDPS, and the design phase begins. Here, too, there are significant opportunities for efficiency. Designers may already use Adobe InDesign templates, or they can learn to create their own through training courses offered by Catena Company. Additionally, repetitive manual tasks in InDesign can be automated. Catena Company specialises in integrating with Creative Cloud apps and Adobe services using scripting, APIs, and SDKs. This expertise helps free designers from tedious, repetitive tasks, enabling them to focus on more creative, value-added activities. | Admiring the output At the end of the design process, publications are delivered error-free in the desired format, whether for print or digital media, and sent to branches, shops, customers, and more. The structured workflow in DDPS results in measurable time savings and a reassignment of tasks and roles. Employees in organisations using DDPS experience a shift toward more valuable and fulfilling work. They are provided with opportunities to enhance their skills and advance to the next level. |
Determine your ROI with a clear analysis
The ROI of DDPS is directly measurable through tangible benefits and is amplified by the improved utilisation of your team’s potential.
“We used to spend a lot of time correcting content at Premedia. Those administrative tasks were quite stressful. We are very pleased to refocus our efforts with Premedia on designing and creating beautiful seasonal brochures.” – Patrick Florin, Premedia deSingel (Antwerp)
Whether the Dynamic Data Publishing Suite is also valuable for your company can be assessed clearly through a detailed analysis. During this process, we examine your publication needs and how they are currently met:
- What publications are being produced?
- How often?
- When do they need to be ready?
- What schedules do you follow?
- But also, who collaborates on these publications?
- What tasks are involved?
- How much time is spent on average?
- What challenges are encountered?
- What is the total cost per publication?
After this analysis, a blueprint for the automated work process is developed, and an appropriate DDPS proposal is presented, supported by a transparent business case with a clear ROI.
With DDPS, you achieve a significant efficiency boost. Its greatest strength lies in the seamless integration of IT and design. This enables your business to profit while fostering harmonious collaboration between IT and Marketing. All of this contributes to a flawless creation and distribution process, an enhanced product experience, and greater job satisfaction.
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