The digital product passport (DPP): transparency and sustainability at your fingertips

Gepubliceerd op

20 November 2024

The demand for transparency and sustainability continues to grow. Customers want to know what they are buying and where it came from, while regulations require companies to provide insight into the life cycle of their products. This is where the digital product passport (DPP) comes in: a digital identity card that compiles all the important product information, from materials and certificates to maintenance instructions and recycling options.

Why would you want a digital product passport?

A digital product passport has benefits not only for customers, but more importantly for you as a brand owner. It provides insight into your supply chain, building trust with customers who want to make conscious choices. At the same time, the DPP makes reuse and recycling easier, which fits perfectly into a circular economy. And with a smart integration of your PIM system and a DDPS (Dynamic Data Publishing Suite), your passport is automatically kept up-to-date. No more hassle with manual updates or errors – just correct info, anytime, anywhere.

Look ahead: a must and an advantage

The future is clear: transparency and sustainability are becoming the norm. Regulations such as the EU Green Deal will soon make the digital product passport indispensable. But that doesn’t need to be a burden, on the contrary. The DPP is a tool with which you not only comply with regulations, but with which you make your brand stronger. Through automation and smart data integration, you can move faster, communicate more sustainably and market your products in an honest, transparent way. Win-win, right?

Want to know how to get started with this? In our white paper we explain how to integrate a digital product passport, what systems you need, and how this will make your business more efficient and sustainable.

👉 Download the whitepaper and discover all the benefits and possibilities!