Win thanks to a strong content supply chain
Do you wish to produce your visual content in an impactful, consistent, and efficient way?
Structure your content supply chain and transform this complex challenge into a streamlined process.
Why the content supply chain is so important
The content supply chain consists of five essential links that work seamlessly together to create, manage and optimize your marketing materials. These links include everything from the initial concept to the final distribution and analysis of content.
Each part of the supply chain contributes to a smooth and effective flow of information and creative output. Whether it’s local campaigns targeting specific markets or large-scale global branding, our approach ensures that your content remains flexible, responsive and consistently on-brand.
The five links of the content supply chain:
Creation – curation
We integrate tools to improve the efficiency and quality of content creation. With the ultimate goal of enabling teams to collaborate more effectively, automate routine tasks and produce content at scale.
Management – technology, content workflow, e-commerce platforms
We provide the right technology, workflows and e-commerce platforms for pushing content to multiple channels and devices.
Distribution – dealer network
We ensure distribution of personalized content across various channels and platforms, such as websites, social media, email and mobile apps. We connect those channels to ensure consistent communication to your target audiences.
Consumption – personalization
Personalized messages make a difference for consumers in world of mega touch points and channels. Automation helps!
Analytics – metrics & support
We also offer support, analytics and reporting tools to measure and adjust the results of content flows.
Boss over content explosion
A challenge that plagues us all: the growth of content types and delivery points vs. the shortage of human capital. And yet you must maintain in-house control and move quickly. Dealers and partners expect a continuous stream of content. Up-to-date and consistent across all media and borders. Hand in hand with the best looks, of course.
When your content supply chain is (automated) under control, your MARCOM team naturally gets time and space to boost the creative part and thus those looks themselves – something they’d much rather do than look up and distribute logos, photos, etc. And so, as the “brand guardian,” you create the perfect product experience, and more employee happiness.
A first step in getting the content explosion under control is to request a content scan. This will map your processes and challenges, and we will present visual content automation solutions. Technologies that speed up your workflow considerably, from creation to management and distribution.
Win the
battle of the brands
Start with automation of visual content