From Catalogue Stress to Creative Freedom: How lednlux Began to Breathe Again Thanks to DDPS
Seven months of work. One staff member. And every year again a race against the clock. That was the reality at lednlux for years whenever the printed catalogue was due. It always started with gathering product data, coordinating information between departments, building pages, checking versions, fixing errors … And just when everything seemed correct, the final rounds of corrections followed. If another product was changed or a specification modified at the last minute, that often meant: start over.
The impact on the team was big. It became so intense that lednlux eventually decided to stop the printed catalogue. “Everything is online anyway,” they said. And so a familiar sales tool disappeared. Until customers began to ask:
“Don’t you have a catalogue anymore?”
That simple question brought the realization that the catalogue still played a valuable role. Especially for installers and architects, it remains an essential tool: not only to get an overview of the full range, but also to visually place products in context. Materials, applications, mood images — all of that helps in choosing. So the catalogue had to return, but in a way that worked.
The Catalyst: Automation and a Central Data Source
What lednlux needed was a foundation that brings calm. No more cut-and-paste work, no duplicate entry, no nights filled with correction rounds. There had to be a system that centrally manages product data and can flow it directly into publications. Enter: DDPS, the Dynamic Data Publishing Suite from Catena.
lednlux was already using Odoo as a PIM system. That became the “single source of truth”: one place where all product information is managed. That PIM was linked directly to DDPS, so that the publishing of data sheets, brochures, and catalogues now happens automatically.
From that moment on, everything changed. Adjustments are made only once, in the PIM. They get automatically adopted in all publications. Templates ensure consistent layout, without manual intervention. And generating a new catalogue? That’s no longer a project — it’s an action.
As lednlux puts it:
“An update? We do it once. After that, everything rolls through to the output.”
The Stress Goes Away, Creativity Blooms
The difference is tangible on the shop floor. The repetitive, error-prone tasks have vanished. In their place came space for what’s truly valuable: adding inspiring images, refining layout, thinking about color use and tone of voice. The catalogue is no longer a technical burden, but an expression of the brand.
The energy of the team now goes into creation, not control. Where previously months were lost to repetition, now breathing room and ownership emerge. And you see it in the result: the catalogue radiates more brand experience than ever before.
From Full-Time Role to Half a Day’s Work
What once required seven months of work per year from one employee is now reduced to a half-day task. lednlux thus saves a full FTE each year. And perhaps more importantly: the team always has an up-to-date, error-free version of the catalogue ready.
“If we need a new version tomorrow, we just press a button. Really, you don’t have to do work anymore.”
That feeling — of control, calm, and reliability — might be the biggest win of all.
Scalable, Multilingual, and Future-Ready
lednlux doesn’t stand still. With expansion plans toward Wallonia, Luxembourg, and the Netherlands, multilingual publication becomes essential. Thanks to DDPS, that isn’t an additional burden. Translations can be easily added to the existing structure and automatically roll into output.
Even smaller publications, like product brochures or themed guides, can be generated in no time. The automation makes it possible to communicate much more flexibly — without having to start from zero each time
Not a Supplier, but a Partner
The collaboration with Catena played a key role. Not as a classical supplier, but as a partner who thought along with lednlux’s team, asked the right questions, and was always available.
“With every question, we could turn to them. Communication was clear and flexible. That gave trust. We knew we weren’t buying a standard package, but a solution tailored to our needs.”
That open, constructive approach ensured the project was not only technically sound, but embraced by all stakeholders.
More Than Time Savings
The lednlux case shows that automation goes beyond efficiency. It brings overview, control, and peace of mind.
By linking one central data source to smart publication tools, content creation becomes a strategic instrument again — not a burden.
What it delivers:
- Calm and overview
- Fewer errors
- Scalable, multilingual output
- Creative freedom
- Up to one full-time employee saved per year
Also done with your catalogue stress?
A catalogue doesn’t need to be a headache. With the right coupling between data and publication, it becomes a powerful and flexible marketing instrument that grows along with your organization.
Win the
battle of the brands
Start with automation of visual content