Beeztees scales up with modern DAM

With more than 2,000 products in their range and ambitions for international growth, Beeztees decided to centrally manage their digital assets in DAM. Read more about how Beeztees upgraded their e-commerce platform and the flawless transition to their new DAM.

For anyone looking to spoil their pet, Beeztees is the brand to know. Beeztees’ products will have you make those everyday moments with your pet even greater fun. Whether you need an orthopaedic dog cushion, a cat toy or products for your pet chicken, Beeztees has exactly the right product to cater for every pet. Once it has tried Beeztees, your pet is certain to instantly become a brand ambassador.

Internationalisation results in DAM migration

The days that a floss toy was the only toy around to keep your dog amused are a thing of the past. Beeztees has no fewer than +2,000 products specifically for dogs on its website. That’s without even mentioning the entire product range for other pets. All of which means a huge amount of visuals, which are administered in a DAM, a Digital Asset Management system.

In addition, parent company Beeztees is pursuing international growth. After taking over the German company Karlie, the subsidiary, it was decided to switch to a new online product catalogue in which the photographic material of both companies could be combined. To handle the migration, Beeztees called on Catena.

Optimum sales experience with integrated DAM

The main aim was to upgrade the entire e-commerce platform and to ensure a flawless transition to the new DAM. Needless to say the way in which DAM is linked with the e-commerce platform, Pet Trade Portal, is wholly automated. Which means an end to manual up and downloads of visuals.

To Beeztees, their DAM’s major achievement resides in the fact that all digital assets, all the visuals, are now available to be consulted and administered in one central repository. Thereby giving the DTP staff who create and upload the visuals a lot more control over the massive amount of digital assets. Courtesy of the extensive range of features the modern DAM has to offer when it comes to using meta data, all assets are also a lot easier to retrieve. Moreover, this cloud solution gets rid of a lot of the headaches for the people at IT that came with the old server application.