Customized video training at PCS Innotec

PCS Innotec’s young marketing department recognizes the importance of video in marcom. They wanted to get more involved with it, but still had limited knowledge of the necessary equipment such as cameras and lighting and how to work with it. For that, they turned to Catena Company.

PCS Innotec develops innovative maintenance, repair and cleaning products for professional use. They enable professionals in the automotive, industrial and construction sectors to deliver top quality work. From the offices in Mol and Herentals, PCS Innotec supplies its products through an international distribution network to professionals all over the world.

First steps in video

The young marketing department of PCS Innotec recognized the importance of video in marcom. They wanted to get more involved with it, but still had limited knowledge of the necessary equipment such as cameras and lighting and how to work with that equipment. For this they called on Catena Company.

The marketeers of PCS Innotec were not entirely inexperienced. In the past they already followed training courses at Catena Company on filming with the smartphone and on storytelling. Building up a real set and making a film is a different matter, but the basis from these earlier trainings already proved to be very valuable. Fernando Pauwels, video expert at Catena Company, developed a tailor-made training course.

Innovation Summit teaser movie

PCS Innotec had a challenging case. For the Innovation Summit they wanted to make a teaser movie for all their European distributors. During the training, a storyboard was drawn up in which the entire scenario was worked out in detail. After that, the marketing employees themselves went to work with the material that Fernando had provided to make test shots. This way, everyone had mastered the necessary techniques and processes before starting on the real shoot.

On the day of the shoot, all shots were canned. The preparations paid off, because the conditions were really challenging. The evening shoots required advanced lighting techniques and creative camera angles and movements were used to powerfully portray the story.

“It was a great challenge to use our own material to create a video on which all aspects came together. The tailer-made training by Fernando gave us the perfect guideline.” – Kris Van Grieken, Graphic Department @ PCS Innotec

More than pushing the record button

Making a good video requires a lot of competences. Everything starts with a clear strategy. What type of film do you want to make? For whom? With what message? Then, of course there is the technical aspect. Which cameras are best suited? What lighting equipment is needed? How do we record good audio? And how should we work with all these technical devices on a set at the same time? Also very important: storytelling! How do you tell a story that will stick and raise the interest of your audience? Once all the shots have been recorded, they have to be edited. This also requires some knowledge of tools such as Adobe Premiere and of building a storyline.

Thanks to earlier training courses, there was already some knowledge of certain aspects. Especially insight into storytelling is very important for a gripping production. PCS Innotec also had a clear goal in mind with the teaser movie for the Innovation Summit and was able to quickly outline the strategy with Fernando’s guidance. Also in the editing with Premiere, an employee had trained himself in the past at Catena Company.

The result was worth seeing. With the teaser movie the Innovation Summit became a hit and the marketing staff got even more eager to actively use video in their communication.

“A customized video training is the fastest way to produce your own corporate videos. We bring together the pieces of the puzzle that may already be in place and build on them.” – Fernando Pauwels, Video Specialist @ Catena Company