BelOrta fruit and vegetables, amazingly fun also thanks to customised creative training
BelOrta contacted us asking for specific training to further refine internal competencies. Discover here how we approach that.
The fresher, the better. This has been BelOrta’s amazingly simple principle since 1905. Meanwhile, more than a thousand local growers grow the tastiest vegetables and juiciest fruits every day. They go from the field directly to your plate. Crispy fresh, full of flavour and amazingly pleasing to everyone at the table.
Broadening creative competences
To highlight this message to the general (buying) public, BelOrta is counting on the creative skills of its marketing department. Skills that need constant honing. BelOrta therefore contacted Catena Company with a request for specific training to further hone internal competences.
BelOrta got in touch with Catena Company through a colleague who referred them. Catena Company’s big asset for BelOrta was the extensive knowledge that one trainer could offer on his own.
Tailor-made training offer thanks to learning objective analysis
For companies like BelOrta, good marketing and attractively portraying their products is extremely important. To do so, they call on creative staff, who have acquired specific skills thanks to their interest and experience. Marketing tools and channels evolve quickly and marketing staff with experience in photography quickly take responsibility for related tasks such as the creation of product simulations and promotional materials.
You can’t just put these people into any kind of general training. The company has specific needs and the employee already has specific competences. Filling the gap in between is customised work.
That is exactly what Catena Company offers with a learning goal analysis. It involves first taking stock of the service portfolio. What does BelOrta want to do? What services should the marketing department be able to offer the company? We then compare this with the competence portfolio. What competences are already present? Which ones need to be honed and which new competences need to be built and developed?
Accessibility of the trainer
After initial coordination with Geerte Verbraecken, Training Coordinator at Catena Company, marketing officer Nick and his supervisor Glenn Sebregts were able to coordinate directly with Patrick Toebosch, the trainer. This direct contact is very valuable for all parties.
- The trainer gets a better picture of the service and competence portfolios. This allows him to be more focused on the training content.
- The trainee is trained exactly on those aspects where they need it.
- The company is assured that the competencies, needed to provide the right services, are in place.
Copyright: BelOrta website
The fact that Catena Company’s trainers have a very broad and deep knowledge facilitates this process. No further coordination with other trainers is needed, no overlap in training content and the cost remains limited. The trainer thinks with the client. This means the company and the trainee themselves. Both in advance, when designing the training, and during the training itself, the trainer responds to specific needs.
“A hands-on, focused and hugely enriching training. With attention to crosscompany KPIs to frame the course content in a broader business picture. Absolutely recommended!” – Glenn Sebregts, Divisional Head Marketing & External Communications @ BelOrta
BelOrta fruit and vegetables, in astonishing pictures
Nick enjoyed two days of training, fully tailored to his and BelOrta’s needs. Glenn also picked up part of the training sessions. Both appreciated the focused and hands-on nature of the trainings. BelOrta fruits and vegetables are amazingly pleasing, and amazingly beautifully portrayed!
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