Achieve success with interactive content
Interactive content is the key to really engaging with your audience. From quizzes and polls to interactive videos – the demand for engagement-driven content is growing rapidly. But how do you make interactive content scalable and efficient without compromising on quality? Time for a change!
Catena Company makes interactive content creation scalable, streamlines workflows and increases efficiency for your team. Enter visual content automation and AI. We bring the tools you need and train you or your team to produce consistent interactive content. Whether it’s dynamic infographics or interactive presentations, we’ll help you publish every piece of content impactfully and flawlessly.
Interactive content – types
- Online quizzes and polls
- Dynamic infographics and visuals
- Interactive videos with call-to-actions
- Product or service selection tools
- Chatbots and virtual assistants
- 360° videos and VR/AR experiences
- In-app tutorials and walkthroughs
- Personalized recommendations and interactive emails
Interactive content – challenges
- Time and resources needed to design and develop interactive content
- Difficulties in personalizing content based on user data
- Complexity of integration across channels and platforms
- Maintaining consistency in branding and functionality across various content pieces
- Difficulties with measuring and analyzing engagement
- Rapidly changing technology and tools that require adjustments
- Difficulty managing versions and updates
- Difficulty with localization and translation of interactive elements
- Lack of understanding of how users interact with interactive content
Automation of interactive content – the solution
Make the production process of interactive content future-proof with the Dynamic Data Publishing Suite (DDPS). Fast, efficient, and error-free. DDPS extracts data from your systems—such as CRM, analytics, or PIM—and transforms it into engaging interactive content. Content creation is one thing, but its distribution can also be optimized. For this, we recommend Digital Asset Management (DAM), for an interactive content supply chain at full speed. DAM ensures that you are always working with up-to-date and approved interactive assets, ensuring your brand consistency, without lengthy approval processes.
Benefits DDPS & DAM
- Creative brand templates for interactive content
- Digital brand guidelines
- Easy access to creative assets
- Streamlined creative processes
- Faster rounds of feedback
- Integration with other creative tools and AI