The magic of POS materials
Point of sale (POS) content is the last chance to convince customers.
Your POS should work like a magnet. With an innovative marketing or retail team creating powerful POS materials,
you can go a long way, but challenges are always lurking around the corner.
Branding guidelines, the need to constantly deliver new content for different dealers, locations, products, and campaigns…
the fun can sometimes be hard to find.
That’s why: let a breeze of automation and AI flow through, and make the creation and management of POS materials magical and fun again.
Catena Company implements the technology you need and trains your team to get started.
From posters to promotional displays, we help you continue delivering impactful POS content.
Point of sale – types
- Shelf and price tags
- Promotional posters
- Digital displays and videos
- Product stickers and labels
- Brochures and leaflets for the counter
- Retail banners and roll-up banners
- Cash displays and stands
- Customer cards and discount vouchers
- Promotional packaging
- Food service menu cards
Point of sale – challenges
- Time pressure to roll out campaigns quickly
- Limited budget for frequent updates
- Complexity in customizing content for various dealers, stores, locations
- Consistency in branding and appearance across multiple branches
- Difficulties in managing and distributing POS materials
- Difficult collaboration between design and marketing teams
- Lack of real-time updates for digital displays
- Inconsistencies in pricing and product information
- High costs for printing and production
- Difficulty integrating customer feedback or promotional results into new content
Point of sale –
the ultimate solution
Effective point of sale requires an efficient content supply chain flow with visual content automation in the lead role. From creation – where Dynamic Data Publishing Suite (DDPS) adds value – to distribution and follow-up. That brings us to Digital Asset Management (DAM) – the perfect combination of automated content creation and content distribution.
Here’s how it works: DDPS retrieves data from various sources, such as your Product Information Management (PIM) or CRM systems, accurately formats the POS materials and publishes them directly, without altering your original database. Your team retains full control over the end result in tools such as Adobe InDesign or other graphics software. Thanks to integration with a DAM system, only approved and up-to-date content is used for your POS materials. This ensures that your stores always have up-to-date POS content, without lengthy approval processes.
Benefits DAM
- Creative brand templates for point of sale
- Digital brand guidelines
- Easy access to creative assets
- Faster feedback rounds for POS marketing materials
- Integration with other creative tools and AI tailored to POS