Impactful stories
Blogs, whitepapers, product descriptions, customer cases… written content remains essential for telling your story and inspiring your audience. And no, it’s not just about photos. To stand out and maintain consistency, producing high-quality content takes time and resources. New topics, a uniform tone of voice, and staying on top of current events – do you feel that pressure too?
Make your content creation more powerful, faster, and more efficient with automation and AI. Catena Company implements technology for written content and trains your team to get started with it.
Written content – types
- Blog posts
- Articles
- Whitepapers
- E-books
- Case studies
- Press releases
Written content – challenges
- Time pressure to produce new content regularly
- Limited budget to continue creating high-quality content
- Difficulty finding relevant topics and angles
- Consistency in tone of voice and brand message
- Complexity in optimizing written content
- Lack of insight into content impact and performance
- Integration of customer feedback and current data into new content
- Versioning and being able to quickly update outdated content
- Language and localization issues
Automating written content – the solution
Written content is the core of any digital brand story. At Catena Company, we provide expert advice on the automation tools that elevate your content creation, helping you pinpoint areas to strengthen your team’s skills and optimize your process flow. We dive deep into understanding how written content is produced within your organization and identify where AI-driven automation can streamline and enhance your workflows. Once we’ve mapped out the answers, our experts will collaborate with your team to implement the best solutions tailored to your needs.
Our tip: Copywriters are the key players in a connected marketing community. But are you wondering if your content is truly well-connected and meets brand guidelines and the specific requirements of each channel? With Digital Asset Management (DAM) technology, we provide automated templates that make it possible to create, manage, and edit web content at scale. This is always done within the framework of your brand identity and the diverse needs of different markets. DAM serves as the foundation of your project workflow and integrates seamlessly with other creative tools, ensuring that every piece of written content remains consistent, effective, and impactful.
Benefits DAM
- Creative brand templates for written content
- Digital brand guidelines
- Easy access to creative assets
- Streamlined content creation processes
- Faster rounds of feedback
- Integration with other creative tools