Automating for effective localization
We hear it often: “We struggle with adapting content to local markets without compromising brand consistency.” At Catena Company, we understand this. Just like dealing with complex regulations, cultural sensitivities, and collaborating with international dealer networks where each dealer has different local requirements. Automation helps, with a single source of truth taking the lead.
DDPS & DAM
So automate those cultural adaptations. Because one label may have an animal on it, but not the other. With the Dynamic Data Publishing Suite (DDPS) you save a lot of time. DDPS collects data from various databases such as PIM or CRM, formats the material optimally, localizes with your input, and publishes effectively without changing the original database.
Integrate with a central Digital Asset Management (DAM) system, and you’ve got gold in your hands. DAM is your platform for an optimal workflow and automated templates for content creation—exactly what you need to localize marketing materials effectively.
DAM provides you with:
- Portals or collections tailored to the specific international dealer
- Digital Rights Management
- A single source of truth
Localization thanks to integrations
You get it: localizing for different markets relies heavily on the right technology. From content modifications to regional adaptations and customizing for dealers… integrations make everything much easier, with DAM as the single source of truth. Sounds like a big investment and a lengthy process to implement? Not at all. With our decades of experience, we know exactly how to apply the right technology to your business. We support brand owners who want to create, manage, and communicate their visual marketing materials consistently through automation. Interested?
- Schedule a demo to implement the right technology
- Book a tailored training to help you with localization
Win the
battle of the brands
Start with automation of visual content