Automating your workflow
The battle of the brands demands strong marketing material, consistently. It’s an investment worth making, but experience has taught us that it can be done more efficiently. In fact, there’s potential for significant cost savings. The key is automating your workflow. This means better cost control, as well as reducing frustrations and saving time.
Do you have a clear view of your costs?
We’re talking about the following challenges:
- High costs for creating new content and assets for each channel or market
- High costs for manual processes such as translation and localization
- Expenses for outdated technologies that no longer add value
- High labor costs due to manual processes that could be more time-efficient
- Costs for inefficient management of content and assets
DDPS & DAM
Well, Dynamic Data Publishing Suite (DDPS) and Digital Asset Management (DAM) can boost your efficiency and reduce costs. Here’s why: How often does marketing get asked to provide assets—such as company photos, videos, or PDFs—for presentations or campaigns? In an international context, with a marketing team of 6 people, that’s the equivalent of 1 full-time employee (FTE). This process can be much faster with DDPS and DAM.
Creative teams achieve greater success with DDPS, which automates visual marketing materials and enables them to scale thanks to AI. This works best in combination with DAM, a technology that ensures a streamlined workflow and automated templates for content creation. Over the past few years, Catena Company, in collaboration with Bynder DAM, has built extensive expertise in AI-driven visual content automation to help you manage your costs effectively.
The power of DDPS
To automate the process of personalizing and localizing content, reducing labor and production costs.
The power of DAM
1 single source of truth, integrable with other platforms to develop a seamless ecosystem.
Sideckick & backbone for trainings
Technology to control your marketing budget is great, but you need to be able to work with it effectively. That’s where Catena Company becomes your sidekick and backbone. Today, we are a content supply chain provider, offering platforms for an excellent content flow—from production and architecture to distribution and reporting. Visual content automation for personalized content is our guiding principle. Of course, this comes with maximum support, including à la carte training to teach your teams how to work with the tools.
Do the content scan
How about we map out your existing workflows together, pinpoint where you’re losing the most, and identify how to achieve a higher ROI? Do the content scan—and it’s tailored to your needs. We’ll identify the best AI tools, explore automation opportunities, and provide training where necessary. You’ll receive a report with advice on tools, knowledge levels, automation, and outsourcing… all aimed at helping you manage your costs effectively.
Win the
battle of the brands
Start with automation of visual content