Tag Content consumptie
Why a content scan is the smartest first step toward scalable marketing
Marketing teams are under constant pressure these days: product launches follow each other in rapid succession, the amount of content is increasing, and the demand for “on-brand” material in multiple languages and formats continues to grow. At the same time,…
What is the marketing content supply chain and why is it so important?
Today, brands produce and distribute more content than ever before. Social media, websites, printed matter, digital advertisements… The flood of marketing material seems endless. But how do you ensure that this content is managed efficiently, is consistent and always stays…
What is the Battle of the Brands? (Yes, you too are involved)
Brands compete for the attention of their target group every day. But in an era in which consumers are flooded with information, it is not the brand with the biggest budget that wins – but the brand that knows how…