Category Blog
Is Your Creative Workflow AI Future-Proof?
Is Your Creative Workflow AI Future Proof? What That Means in 2026 and How to Get There Last year, many marketing and design teams booked three or four separate AI courses. A ChatGPT training in spring, a Firefly masterclass in…
Google Drive is not a DAM. And that difference costs you more than you think.
Storing files vs managing files Storing files and managing files are two different things. You notice this every time you need a product image for a campaign that goes live tomorrow. You know it exists, but where is it? In…
Zero-Touch Publishing: why your publications must always move with your data
Marketing teams still produce many publications that are directly based on product information. Catalogs, price lists, datasheets, product sheets, technical documents. All contain information that actually comes from the same source: product data. And yet in many organizations this process…
Sales keeps asking, marketing hits a wall. Automation is no longer optional — it is essential.
Why content automation is the logical and necessary response to the pressure marketing teams face today When marketing can no longer keep up “Can you also make that presentation in French?” “Do you happen to have a version without prices…
Custom training delivers results. No debate.
New tools. New team members. New expectations from sales. Marketing changes faster than ever. And your team needs to keep up. But how do you bring everyone along without it feeling like “just another extra task”? At Catena, we believe…
The hidden costs of inefficient asset management
Your team is growing, your campaigns are accelerating, and your content flow seems like a well-oiled machine. But lurking beneath the surface is a problem that you only notice when it’s too late: inefficient asset management. Not because there are…
From chaos to control: The power of taxonomy for government communication
From city marketing to election campaigns, governments have a huge amount of content to manage. But without a clear structure, communication teams get bogged down in a jumble of files, outdated visuals, and inefficient workflows. A smart taxonomy within your…
Top 6 bottlenecks a content scan reveals time and again (part 2)
The top 3 content bottlenecks I encountered everywhere this year and that determine whether your marketing becomes scalable in 2026 Last month, I shared the first three bottlenecks I saw emerging across many organizations in 2025. Today comes the follow-up:…
Why technology only works when people can use it
Technology makes many things possible. Automation, centralization, scalability—these are buzzwords that sound like music to the ears of today’s organizations. But at Catena Company, we believe that technology only really works when people can use it. Tools are not the…
How can you ensure that your partners also promote your brand correctly in 2026?
Your brand is more than just a logo or a color. It is an experience that your customers recognize, trust, and value. But what if your brand is not only represented by your own team, but also by dealers, external…