Content creation is evolving rapidly. Where design and marketing teams used to be completely dependent on manual processes, AI now offers unprecedented opportunities to work faster and more efficiently. But what does this mean for content creators and marketing professionals?…
The role of brand guidelines in a multichannel world In today’s dynamic world, brands communicate through various channels: websites, social media, email campaigns, and more. This fragmentation offers opportunities, but also challenges. How do you ensure that every channel and…
Inspired by our Lineheart talk Picture this: you’ve got a campaign to launch, but the visuals are still stuck in feedback loops, your team is drowning in repetitive edits, and your best designer just messaged: “I need more time.” We…
The summer months often offer more space in the schedules of content creators. Fewer meetings and less email traffic make it an excellent time to invest in professional development. At Catena Company, we have been organizing summer training courses for…
Artificial intelligence (AI) has become an integral part of modern marketing and content strategies. However, the diversity of available AI tools can lead to choice overload and uncertainty about where to start. To support professionals in navigating this landscape, we…
Many content creators are familiar with and experiment with EasyCatalog to create their catalogs faster. It makes sense: the idea of linking data directly from Excel or a PIM to InDesign is appealing. Faster layout, fewer errors, less copy-paste. A…
Content is the fuel of modern marketing, but many companies have a different problem: they produce masses of content without it having any real effect. White papers, social posts, brochures, e-mails—it just keeps piling up. But is your message really…
Imagine: a customer wants to buy your product, but cannot find reliable information. The product sheet is missing, the catalog is outdated, or the marketing materials are not up to date. The result? The customer has doubts and chooses a…
The end of the year is the peak period for retailers, toy brands and food & beverage companies. Customers expect inspiring and flawless holiday catalogs full of gift ideas, festive products and seasonal offers. But producing these catalogs is an…
Your product information is everywhere and nowhere: in PIM, ERP, Excel… and meanwhile your marketing team has to get to work again with datasheets, catalogues and banners. Manually, slowly and prone to errors. But what if all of that could…
