Why content automation is the logical and necessary response to the pressure marketing teams face today When marketing can no longer keep up “Can you also make that presentation in French?” “Do you happen to have a version without prices…
New tools. New team members. New expectations from sales. Marketing changes faster than ever. And your team needs to keep up. But how do you bring everyone along without it feeling like “just another extra task”? At Catena, we believe…
Your team is growing, your campaigns are accelerating, and your content flow seems like a well-oiled machine. But lurking beneath the surface is a problem that you only notice when it’s too late: inefficient asset management. Not because there are…
From city marketing to election campaigns, governments have a huge amount of content to manage. But without a clear structure, communication teams get bogged down in a jumble of files, outdated visuals, and inefficient workflows. A smart taxonomy within your…
The top 3 content bottlenecks I encountered everywhere this year and that determine whether your marketing becomes scalable in 2026 Last month, I shared the first three bottlenecks I saw emerging across many organizations in 2025. Today comes the follow-up:…
Technology makes many things possible. Automation, centralization, scalability—these are buzzwords that sound like music to the ears of today’s organizations. But at Catena Company, we believe that technology only really works when people can use it. Tools are not the…
Your brand is more than just a logo or a color. It is an experience that your customers recognize, trust, and value. But what if your brand is not only represented by your own team, but also by dealers, external…
The first 3 persistent content bottlenecks I saw again in every company The end of the year always brings a specific rhythm. First there is the big rush to finish campaigns, catalogs, publications and updates on time. Then space appears.…
And how Dynamic Data Publishing is the next step in content automation And how Dynamic Data Publishing is the next step in content automation Anyone who has ever created product catalogues, price lists or data sheets knows this. For years,…
And how Dynamic Data Publishing is the next step in content automation And how Dynamic Data Publishing is the next step in content automation Anyone who has ever created product catalogues, price lists or data sheets knows this. For years,…
