Voor bedrijven die internationaal opereren, is meertalige marketing een uitdaging. Hoewel productinformatie vaak al in meerdere talen beschikbaar is binnen PIM, ERP of andere databronnen, zorgt handmatige verwerking voor fouten, inconsistenties en vertraging. Hoe zorg je ervoor dat marketingmateriaal in…
Marketing teams are under constant pressure these days: product launches follow each other in rapid succession, the amount of content is increasing, and the demand for “on-brand” material in multiple languages and formats continues to grow. At the same time,…
The transition from summer to winter collections is a crucial period for retail and e-commerce companies. Not only does the product range need to change, but all associated marketing campaigns must also be adapted. Think of banners, social media posts,…
Marketing teams are under pressure: there is an increasing demand for personalized and multichannel content, but time and resources remain limited. How do you ensure that you create high-quality content quickly and efficiently, without having to start from scratch every…
Black Friday is the ultimate stress test for marketing teams. Whether you work in e-commerce, retail, or brand management, the speed at which you get content live determines whether you beat the competition or fall behind. But how do you…
The retail sector runs at breakneck speed. Whether it’s Black Friday, sales or an unexpected last-minute promotion, marketing teams are under immense pressure to get the right visuals and product information live as quickly as possible. But without the right…
Content creation is evolving rapidly. Where design and marketing teams used to be completely dependent on manual processes, AI now offers unprecedented opportunities to work faster and more efficiently. But what does this mean for content creators and marketing professionals?…
Inspired by our Lineheart talk Picture this: you’ve got a campaign to launch, but the visuals are still stuck in feedback loops, your team is drowning in repetitive edits, and your best designer just messaged: “I need more time.” We…
The summer months often offer more space in the schedules of content creators. Fewer meetings and less email traffic make it an excellent time to invest in professional development. At Catena Company, we have been organizing summer training courses for…
Artificial intelligence (AI) has become an integral part of modern marketing and content strategies. However, the diversity of available AI tools can lead to choice overload and uncertainty about where to start. To support professionals in navigating this landscape, we…
