Tag DAM
The hidden costs of inefficient asset management
Your team is growing, your campaigns are accelerating, and your content flow seems like a well-oiled machine. But lurking beneath the surface is a problem that you only notice when it’s too late: inefficient asset management. Not because there are…
From chaos to control: The power of taxonomy for government communication
From city marketing to election campaigns, governments have a huge amount of content to manage. But without a clear structure, communication teams get bogged down in a jumble of files, outdated visuals, and inefficient workflows. A smart taxonomy within your…
Why technology only works when people can use it
Technology makes many things possible. Automation, centralization, scalability—these are buzzwords that sound like music to the ears of today’s organizations. But at Catena Company, we believe that technology only really works when people can use it. Tools are not the…
How can you ensure that your partners also promote your brand correctly in 2026?
Your brand is more than just a logo or a color. It is an experience that your customers recognize, trust, and value. But what if your brand is not only represented by your own team, but also by dealers, external…
Is your DAM bursting at the seams? Here’s how to avoid invisible storage waste.
Your organization has been working with a DAM system for some time now. That means centralized assets, clear workflows, version management… and yet you notice that storage is filling up faster and faster. Why is that? In many cases, the…
Is a DAM really necessary? The 3 questions you need to ask yourself
In marketing and content teams, the number of files is growing rapidly: images, videos, logos, social snippets, campaign variants… All these assets are often scattered across SharePoint folders, cloud tools, or desktops. At first glance, this seems workable, until you…
Streamline your onboarding: How to efficiently share learning content in the construction industry
The construction industry is a dynamic environment where efficiency and safety are key. New employees need to be trained quickly so that they can not only be productive, but also follow the correct safety regulations and working methods. Traditional onboarding…
From summer to winter collection: How do you smoothly adapt your campaigns?
The transition from summer to winter collections is a crucial period for retail and e-commerce companies. Not only does the product range need to change, but all associated marketing campaigns must also be adapted. Think of banners, social media posts,…
Bulk content: the strategy for faster and more efficient marketing
Marketing teams are under pressure: there is an increasing demand for personalized and multichannel content, but time and resources remain limited. How do you ensure that you create high-quality content quickly and efficiently, without having to start from scratch every…
5 crucial tips to prepare your marketing team for Black Friday
Black Friday is the ultimate stress test for marketing teams. Whether you work in e-commerce, retail, or brand management, the speed at which you get content live determines whether you beat the competition or fall behind. But how do you…