Tag Overheid

Now is the time to start city marketing 

Globalisation and the resurgence of the travel industry have intensified the competition between cities and towns like never before. Without a recognisable image, it is increasingly challenging to attract tourists and stakeholders. However, resting on past laurels is not an…

The fundamentals of city branding 

The travel sector has bounced back after the Covid pandemic. But with every advantage comes a disadvantage. While demand for great travel destinations is rising, competition remains fierce. Cities and towns everywhere are eager to welcome visitors once again. So,…