Tag Overheid
From chaos to control: The power of taxonomy for government communication
From city marketing to election campaigns, governments have a huge amount of content to manage. But without a clear structure, communication teams get bogged down in a jumble of files, outdated visuals, and inefficient workflows. A smart taxonomy within your…
Now is the time to start city marketing
Globalisation and the resurgence of the travel industry have intensified the competition between cities and towns like never before. Without a recognisable image, it is increasingly challenging to attract tourists and stakeholders. However, resting on past laurels is not an…
The fundamentals of city branding
The travel sector has bounced back after the Covid pandemic. But with every advantage comes a disadvantage. While demand for great travel destinations is rising, competition remains fierce. Cities and towns everywhere are eager to welcome visitors once again. So,…