Omnichannel Publishing
One story on countless channels
Build your story in one place, publish it on diverse media types. From a central content system, publish text, photos, videos with 1 click of a button to your website, internal portal, an InDesign design and so much more. Make use of approval processes and collaboration options and publish in record time on various channels. Well-known integrations include Adobe CC, Drupal, WordPress, Excel and AWS, but much more is possible
Request a demoBypass unnecessary copy/pasting and keep the review process limited to one version from which other final drafts start. With the growing amount of content that brand owners and their team handle, Omnichannel Publishing is one of four ways to save a lot of time.
Omnichannel Publishing saves time, cost and frustration for every type of business, every type of organization and every brand owner who dares to take control of the creation of the rapidly increasing amount of marketing material.
Your customers want an omnichannel experience!
What Omnichannel Publishing does
Some of the technical things Omnichannel Publishing does behind the scenes. This is just a selection of the tools our specialists provide.
Reasons to bet on Omnichannel Publishing
Our approach
With a clear analysis, we draw out the blueprint for the automated work process. What is the intended target audience? Via which channels do they consume their content? How often? How quickly must the content be adapted on those channels? Who will collaborate on the publications? What input data needs to be collected exactly? How much time is spent? What are the challenges? What is the total cost?
We then outline the data, the process, the data flows and the automated, variable output to various channels in an Omnichannel Publishing workflow. We can then also determine the ROI with substantiation.
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Tips & insights
Our specialists regularly give away insights and tips on our website. Check out the most recent ones already below.
More solutions for brand owners
As a brand owner you are faced with the challenge of approaching customers and prospects quickly and with the right content, in the right format and in an appropriate style. Your internal employees and partners must be included in this fast workflow smoothly and without frustration. For this, Catena Company offers workflow solutions tailored to your organization.
