Workflow

Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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Digital Data Publishing

Determine your ROI with a clear analysis

With a clear analysis, the blueprint for the automated work process is drawn out. What publications are created? How often? How quickly must they be available? What data is used?

The current work process is mapped out. Who works on the publications? What tasks are performed exactly? How much time is spent on them? What are the challenges? What is the total cost per publication?

Then the data, design and output of the publications are outlined in a Digital Data Publishing workflow. Where and in what form is the data available? Are design templates used? What other tasks can people unleash their talents on? And what is the ROI?

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What Digital Data Publishing does

Some of the technical things that digital data publishing does behind the scenes. This is just a selection of the tools our specialists provide.

InDesign Data Merge

InDesign Data Merge

Bring together data from different sources directly in InDesign. This avoids the mistakes of first collecting all the data elsewhere and then entering it manually in InDesign. You also save a lot of time.

PIM to Print

PIM to Print

Use PIM data in beautifully formatted designs. Often the available product information is only used to a limited extent in publications. Either because it is hard to find or because the designer does not know it exists. Digital Data Publishing brings your PIM data to print.

Scripting in Adobe InDesign with Javascript

Scripting in Adobe InDesign with Javascript

Thanks to scripting, Digital Data Publishing automates many repetitive and manual actions. This is how we integrate apps and services with Creative Cloud and allow systems to communicate.

Merge images in Adobe InDesign

Merge images in Adobe InDesign

Easily add the right images to your design in InDesign. There is often a long search for relevant and up-to-date images. Digital Data Publishing automates this process.

Reasons to engage in Digital Database Publishing

For marketers

For marketers

  • Always automatically the most up to date product data in your design
  • No unnecessary copy/paste work
  • Make boring catalogs attractive with product related images
  • Update designs in an instant for a new publication
  • 1 design for endless outputs
  • Always end up with a flawless design
  • Save a lot of time
For IT

For IT

  • Leave existing databases untouched
  • Stop getting requests for tedious exports for marketing
  • Monitor source files even better

Where digital data publishing is making gains

Data collection

Data collection

The biggest gain is usually made in quickly collecting the necessary data and images. This data is often scattered around in PIM and ERP systems, Excel sheets or other documents. These locations are sometimes easily accessible, but often a ‘database connector’ is needed.

Once all the input data has been collected, it is presented in a structured way in the Digital Data Publishing process.

It is important that the databases themselves are not touched. Administrators and other users of the data therefore do not need to worry. They can work with the data at will and update it. In this way the designers are always working with the correct information.

Adobe InDesign templates

Adobe InDesign templates

Database publishing is also a great way to increase efficiency in the design process.

Sometimes Adobe InDesign templates are already used. If that is not the case, it is best to create them. Catena Company can train you in this, so you can start working with it yourself. Or you can outsource it to Howart, and you’re off and running.

Many repetitive manual actions can be automated in InDesign. By means of scripting, APIs and SDKs, we integrate with the Creative Cloud apps and services from Adobe. This way we free designers from boring work and they can indulge their creativity on activities with real added value.

Fast output

Fast output

At the end of the design process, the publications are sent out flawlessly in the desired format. To print or digital media, to branches, stores, customers, etc.

The result of the entire Digital Data Publishing process is a measurable gain in time and a redistribution of tasks and roles. Employees in organizations that use Digital Data Publishing experience a shift to more valuable and satisfying work. The space is created for them to upgrade their skills and advance to the next level.

The ROI of Digital Data Publishing is directly measurable based on the tangible gains, but counts double in the better utilization of your people’s potential.

Tips & Insights

Our specialists regularly give away insights and tips on our website. Check out the most recent ones already below.

The proof & the options

Digital Data Publishing offers a ridiculous amount of options. The projects at our customers are proof of that. Read them and find out for yourself.

More solutions for brand owners

As a brand owner you are faced with the challenge of approaching customers and prospects quickly and with the right content, in the right format and in an appropriate style. Your internal employees and partners must be included in this fast workflow smoothly and without frustration. For this, Catena Company offers workflow solutions tailored to your organization.

Digital Asset Management

Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

Customized Automation

Customized Automation

Customized middleware solutions can be developed to form the missing link between different 3rd party systems.

Omnichannel Publishing

Omnichannel Publishing

Build your story in one place, publish it on a variety of media types. Omnichannel Publishing saves time, cost and frustration for every type of business.

Address

Kempenlaan 2
B - 2300 Turnhout

+32 (0)14 70 22 12

info@catenacompany.be

BE 0884 434 617

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