Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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16 April 2024

AS Adventure intertwines the gears of automation with the brushstrokes of creativity

Joska Fleerackers
Marketeer bij Catena Company

Compiling a brochure is an intensive and time-consuming process. Hence, AS Adventure embarked on a quest to simplify this endeavour and eradicate human blunders. Katrien Dupon, the ingenious Campaign Manager at AS Adventure, embraced the gauntlet and swiftly discerned that automation held the key to surmounting this obstacle.

Creative freedom intact

At AS Adventure, the essence of experience permeates their brochures, an element that absolutely had to be preserved. Right from the outset, it was clearly communicated that designers shouldn’t feel fettered by the tool; rather, it should serve as an ally. Consequently, repetitive tasks like price and item number placement were automated, liberating designers to focus on the artistic flourishes.

Every team benefits from the implementation of the Dynamic Data Publishing Suite

The creation of a brochure requires collaboration between different teams: creatives, buyers, copywriters… The DDP Suite at AS Adventure has led to fewer reviews and corrections, resulting in reduced email traffic, lower error rates, and more efficient time management. With proper guidance and training, the creative team now possesses all the necessary tools to independently produce their brochures using the DDP Suite.

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