Workflow

Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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Omnichannel Publishing

Bypass unnecessary copy/pasting and keep the review process limited to one version from which other final drafts start. With the growing amount of content that brand owners and their team handle, Omnichannel Publishing is one of four ways to save a lot of time.

Omnichannel Publishing saves time, cost and frustration for every type of business, every type of organization and every brand owner who dares to take control of the creation of the rapidly increasing amount of marketing material.

Your customers want an omnichannel experience!

What Omnichannel Publishing does

Some of the technical things Omnichannel Publishing does behind the scenes. This is just a selection of the tools our specialists provide.

Workflow automation

Workflow automation

The creation process is automated thanks to a centralized access to the available content.

Integration with common tools

Integration with common tools

The same content from different systems can be endlessly re-optimized and republished for different channels and different target audiences.

Headless CMS

Headless CMS

Allows content to be automatically adapted to different channels.

Merging images in Adobe InDesign

Merging images in Adobe InDesign

One of the many features is the merging of images in InDesign into optimal illustrations for specific channels.

Reasons to bet on Omnichannel Publishing

For marketers

For marketers

  • Always work from one approved text and on a single file
  • Publish multiple designs without time-consuming copy/paste work
  • Free up time for more rewarding activities
  • Customers consume marketing in an omnichannel way
For IT

For IT

  • Simplified support to your marketing colleagues
  • Integration of publishing and communication systems and tools

Our approach

With a clear analysis, we draw out the blueprint for the automated work process. What is the intended target audience? Via which channels do they consume their content? How often? How quickly must the content be adapted on those channels? Who will collaborate on the publications? What input data needs to be collected exactly? How much time is spent? What are the challenges? What is the total cost?

We then outline the data, the process, the data flows and the automated, variable output to various channels in an Omnichannel Publishing workflow. We can then also determine the ROI with substantiation.

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Tips & insights

Our specialists regularly give away insights and tips on our website. Check out the most recent ones already below.

More solutions for brand owners

As a brand owner you are faced with the challenge of approaching customers and prospects quickly and with the right content, in the right format and in an appropriate style. Your internal employees and partners must be included in this fast workflow smoothly and without frustration. For this, Catena Company offers workflow solutions tailored to your organization.

Digital Data Publishing

Digital Data Publishing

Digital Data Publishing speeds up the creation process of your marketing materials and makes it efficient, error-free and scalable.

Customized Automation

Customized Automation

Customized middleware solutions can be developed to form the missing link between different 3rd party systems.

Digital Asset Management

Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

Address

Kempenlaan 2
B - 2300 Turnhout

+32 (0)14 70 22 12

info@catenacompany.be

BE 0884 434 617

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