Bypass unnecessary copy/pasting and keep the review process limited to one version from which other final drafts start. With the growing amount of content that brand owners and their team handle, Omnichannel Publishing is one of four ways to save a lot of time.
Omnichannel Publishing saves time, cost and frustration for every type of business, every type of organization and every brand owner who dares to take control of the creation of the rapidly increasing amount of marketing material.
Your customers want an omnichannel experience!
Some of the technical things Omnichannel Publishing does behind the scenes. This is just a selection of the tools our specialists provide.
With a clear analysis, we draw out the blueprint for the automated work process. What is the intended target audience? Via which channels do they consume their content? How often? How quickly must the content be adapted on those channels? Who will collaborate on the publications? What input data needs to be collected exactly? How much time is spent? What are the challenges? What is the total cost?
We then outline the data, the process, the data flows and the automated, variable output to various channels in an Omnichannel Publishing workflow. We can then also determine the ROI with substantiation.Request a demo
Our specialists regularly give away insights and tips on our website. Check out the most recent ones already below.
As a brand owner you are faced with the challenge of approaching customers and prospects quickly and with the right content, in the right format and in an appropriate style. Your internal employees and partners must be included in this fast workflow smoothly and without frustration. For this, Catena Company offers workflow solutions tailored to your organization.