Workflow

Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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17 June 2024

City of Roeselare transforms digital communications with their new DAM system

Geerte Verbraeken
Account Manager bij Catena Company
We were constantly busy connecting different channels and streamlining our collaborations.
Yoke Aerbeydt, Communications Officer at Stad Roeselare
Yoke Aerbeydt
Communications Officer at Stad Roeselare

A turning point thanks to Catena Company

The transition from their outdated, cluttered image database to DAM, facilitated by Catena Company, became a turning point.

With Catena Company’s help, they opted to carefully build the taxonomy within Bynder. “We took our time, as recommended by Catena Company, which allowed us to think carefully about how to structure everything without getting stuck in overly detailed categorisations.” It was important to create broad, general themes that made it easy for everyone – from new to experienced employees – to quickly find the right assets.

In a way, we had the advantage of already having an old image bank before we started this. Although it had become completely disorganized and we couldn’t really find anything back in it either. So, we had a clear idea of what we did not want to end up with, which does help to see what you do want.
Yoke Aerbeydt, Communications Officer at Stad Roeselare
Yoke Aerbeydt
Communications Officer at Stad Roeselare

Working with Catena Company and implementing their new DAM not only helped the City of Roeselare to effectively manage their digital assets, it also fundamentally improved the collaboration between the communications team and other departments within the city. The project is a clear example of how technology can help streamline internal processes and maintain a strong, consistent brand identity.

Now, if something can’t be found in DAM, everyone is surprised. It just shows how essential our DAM has become to our daily tasks.
Yoke Aerbeydt, Communications Officer at Stad Roeselare
Yoke Aerbeydt
Communications Officer at Stad Roeselare

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