Visual marketing materials play a crucial role in boosting various aspects of your marketing efforts. They are powerful tools that marketers rely on to increase audience engagement and enhance the overall effectiveness of their strategies. Still not convinced? Let us summarise the impact for you.
Engagement and persuasiveness
Visual content has a unique ability to capture attention quickly. Research shows that blog posts with relevant images receive 94% more views than those without. Tweets with images generate 150% more retweets on average compared to text-only tweets. Consumers report that product images (77%) and product videos (58%) are the most persuasive content when making purchasing decisions.
And what about video?
Video is one of the most impactful formats in marketing today. Videos on landing pages can increase conversion rates by 80% or more. 85% of consumers say they are more likely to buy a product after watching a product video. By 2021, 86% of companies were using video as part of their marketing strategies. Don’t get left behind!
This is also important for email campaigns
Email marketing gets a boost from video. Emails that include videos see 2-3 times higher click-through rates (CTR) than those without. Video emails can increase CTR by an impressive 300%. Adding dynamic content tailored to recipient behaviour takes email marketing even further, improving relevance and effectiveness. This customisation results in an average 18% increase in engagement.
Images speak louder than words…
Finally, the impact of visual content on overall marketing performance cannot be overstated. About 90% of information sent to the brain is visual, and visual content is processed 60,000 times faster than text. Nearly 70% of marketers identify visual content as their most important brand-building activity. And for good reason. Brands that use visual storytelling in their marketing strategies outperform their competitors in brand engagement and customer loyalty.
Do the content scan
At Catena Company, we’re here to help you elevate your visual content and improve your digital marketing performance. Find out how our customised content scan, conducted by experts, can optimise your content creation process. Do the scan today and elevate your visual marketing material to the next level.
Joska Fleerackers
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