STG simplifies marketing by automating time-consuming processes

STG struggled with inefficient marketing processes such as manual promotions, outdated rate books and common mistakes, which hindered their growth. With Catena Company’s help, these processes were automated: BLITZdeals and rate books are now produced error-free in a fraction of the time, resulting in 80% time savings and more focus on strategy and growth.

STG, a young and ambitious brand born in 2021 from the rebranding of Sax, Lambrechts and Schrauwen, wanted to grow quickly. But behind the scenes, the marketing team ran into a wall of inefficiency. Promotions that were created manually, a rate book that hadn’t been updated in years, and a margin of error that threatened the credibility of their brand – the team was stuck.

They knew something had to change. The only question was: how?

Manual work in a dynamic environment

STG’s marketing team faced an almost impossible task. Every week they spent hours formatting BLITZdeals: promotions that had to be visible both online and offline. Banners, posters, TV screens – everything had to be created manually. Every format, every language, every small change meant new work. What was the result of this process?

Frustration: Small mistakes such as wrong language on posters were too common.
Waste of time: Crucial hours that could have been better spent on strategy were lost in repetitive work.
Downtime: The rate book with more than 12,000 items was not updated for years because the process was simply too labor intensive.

The team felt increased pressure, especially as STG continued to grow and integrate new brands. Consistent brand communication threatened to become a pipe dream. They needed a solution. Fast.

From chaos to structure

Catena Company stepped in with a clear approach: structure and automate the chaos. It started with a thorough content scan of all processes and publications. This revealed not only the biggest pain points, but also quick wins that could be addressed immediately.

After that, things moved quickly:

Automating blitz deals: Where it used to take hours, it now happens in minutes. All expressions – banners, posters, TV screens – are generated from a single Excel file.
Reviving the rate book: Thanks to a fully automated process, STG can now create a rate book in no time. Even updates and smaller catalogs are effortless.
User-friendly tools: No graphics knowledge required. Everything is delivered in PDF, JPEG or even an InDesign file for those who want it.

More breathing room for the team

The impact? It was enormous.

80% time savings: Tasks that used to take days are now completed in no time.
Error-free output: No more wrong language versions, no last-minute panic to fix errors.
More focus on growth: The team can now think strategically and work on projects that really make an impact.
Flexibility: New products, ranges and promotions are communicated faster and more efficiently, both internally and externally.

STG is now stronger than ever. They have not only optimized their marketing processes, but also strengthened their competitive position. And this is just the beginning.

“We have not only gained time, but also confidence. Both with our team and with our customers.” – Dave Kiek, Marketing Manager @ STG

Do you feel the pressure of inefficient processes? Is your team stuck in repetitive work and lost time? Catena Company can be your partner in supporting the entire content supply chain. Contact us today and find out how we can make your marketing processes scalable, error-free and future-proof.