2 concrete situations where Dynamic Asset Transformation is actually indispensable
Regardless of your industry, formatting the right image sizes is crucial. Unfortunately it is an arduous and time-consuming task every time. With Bynder Digital Asset Transformation technology (DAT), you can produce numerous different versions of your image at the speed of light. A convenient tool that is often difficult to understand. Let’s have a look at two examples of when DAT may be a useful tool to have.
Desktop
Different image sizes have to be taken into account on your web shop. First, you may need a cover image to promote a particular campaign. For example, the summer collection. You will always also need a thumbnail of this image and, in addition, a header for the landing page.
A category page may display a smaller image of your product. When the visitor clicks on a product, the same image is displayed in a larger format, in different versions even. Think about the back of the product, a plan with dimensions … The product will eventually be added to the shopping basket. The image there is again different from the previous formats.
Adding it all up, you need 5 formats in total:
- Special promotion
- Cover
- Header
- For your product itself
- Overview
- Landing page
- Basket
App
These days, a lot of websites also have their own app. When working with a website and an app, you definitely need to consider the formats you use. A responsive website positively contributes to customer experience. But that is not all. You may be using several websites. A B2C website, a B2B website and an internal website. Because DAT works with assets from your Bynder DAM, you can be sure that the right images will appear on your app. What appeals to B2C customers does not immediately appeal to B2B customers.
It goes even further than this…
Bynder DAT has numerous other advantages. In this blog, we only cite the examples of a website and app, but you can also use the technology to create formats for any device. A tablet, for example. In addition, we only discuss the transformation function, but with the overlay function, the possibilities become even more extensive. In short, Bynder DAT is definitely an option to consider when you have multiple versions of the same image.
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