All Adobe MAX Sneaks at a glance
At Catena Company, we keenly follow the latest technological innovations in the world of visual content creation. One of the eagerly awaited highlights each year is Adobe Max Sneaks, an exciting show where Adobe engineers demonstrate their latest creations. This year, many of the MAX Sneaks use generative AI, giving creators innovative new tools for different media – including photo, video, audio, 3D and design – all of which can take creativity to a whole new level.
Project Fast Fill
With this tool, editors can remove objects or change background elements in videos with the same ease, quality and smoothness as when editing still images.
Project Fast Fill uses Generative Fill, enabled by Adobe Firefly, which brings generative AI technology into video editing. Users can now easily use simple text prompts to replace texture in videos, even for complex surfaces and varying lighting conditions. Users can use this tool to edit an object in a single frame and that edit is automatically applied to the rest of the video’s frames, saving video editors a considerable amount of time when editing textures.
With this innovative tool, editors can now edit objects or adjust background details with the same quality and agility of photo editing. What makes this tool so unique is its use of Generative Fill, powered by Adobe Firefly. It integrates generative AI technology into the world of video editing.
This makes it possible to change textures in videos with simple text commands, even on complicated surfaces or under varying lighting conditions.
Imagine: you modify an object in a single frame, and that’s it, the modification is automatically applied to all the other frames of the sequence. A gamechanger that will save us a lot of time and effort in editing video footage.
Project Draw & Delight
Imagine: you start with some rough sketches, a sketch here, a scribble there. You feel like you know where you want to go but the final result is still a bit flue. Draw & Delight might well become your co-pilot throughout your creative process. Using generative AI, the tool effortlessly transforms those early ideas into stylish and clean drawings.
The tool even goes one step beyond just text-to-image. It features the option of text commands with visual hints, and so, with the help of Adobe Firefly, Draw & Delight turns them into high-quality vector illustrations that are immediately editable in Illustrator. It also offers you variations in colours, styles, poses and backgrounds.
During the presentation, it was soon clear that your drawing skills really don’t have to be high-level to generate very valuable output.
Project Neo
Integrating 3D elements into 2D designs (infographics, posters, logos or even websites) is difficult to master and requires new skills and workflows for designers.
Project Neo allows content creators to create 2D design using 3D shapes without having to learn traditional 3D tools. This technology uses 3D principles, allowing designers to easily and quickly create 2D shapes with one-, two- or three-point perspectives. It is now a piece of cake to add light to create shadows and different views and perspectives of your 3D model. And the best thing, the exports are vectorised!
Project Scene Change
With this sneak, recomposing scenes becomes child’s play. Imagine: you have two great videos, each with their own unique camera movements, but you want to blend them into one harmonious whole. Scene Change is your faithful partner in this case.
Using clever artificial intelligence, the project conjures a 3D render of your background video as if it were captured by a camera dancing to the music. Add a subject from another video, complete with true-to-life shadows, and you have a brand new scene with perfectly synchronised camera movements.
With Scene Change, you say goodbye to limitations caused by fixed camera movements. It is like plucking a dancer from one routine and effortlessly integrating him into another, with all the movements and shadows perfectly matched. The filmmaker’s canvas thus becomes even wider and more boundless. What a time to tell stories!
Project Glyph Ease
Imagine a world where creating this typography is as fluid as writing with a pen. With Project Glyph Ease, this is becoming a reality. Simply start with a hand-drawn letter and let smart AI do the hard work. With just a few clicks, a set of glyphs is created that seamlessly match your unique style.
And the best part? With a few clicks, you can refine and adjust these glyphs in Illustrator so that they have just the right tone and nuance you are looking for.
Project Dub dub dub
Dubbing video used to be a time-consuming and costly job, something like manually setting up a giant marketing campaign. But now imagine a world where you can skip those voice actors and countless hours of studio time.
This groundbreaking project makes dubbing a breeze. Thanks to Dub Dub’s AI power, you can effortlessly translate your videos into any language you want. And the best part? The translated audio retains the voice of the original speaker, perfectly synchronised with the original dialogues. This is not only efficient, but also a great way to remain authentic in a world of globalisation. In just a few clicks, your content is translated, tuned and ready for a global audience! What a revolution for content creators and marketers.
Project See Through
Reflections in photographs are like those pesky smudges on a perfectly printed marketing material; they mar what would otherwise be a perfect image. And if you’ve ever tried to take a photo through a window or from behind glass, you know exactly what I’m talking about.
With this AI-driven tool, those frustrating glass reflections are a thing of the past. Where previously we would fumble endlessly trying to eliminate these unwanted reflections with existing software, See Through makes removing reflections as easy as a few clicks. The end result? A bright and reflection-free photo, just the way you envisioned it. An absolute game-changer for everyone in visual content creation!
Project Stardust
The world of photo editing is changing faster than light, and Adobe’s Project Stardust could play a very, very important role in this. Earlier this month, we already spotted a leak about this project, but during Sneaks at MAX Adobe revealed what might be the future of AI-driven photo editing.
This is no ordinary photo editor. Stardust, powered by the brand new Firefly Model 2, allows users to effortlessly remove objects and people from scenes, transform backgrounds and so much more.
In fact, the central idea behind Stardust is to take control of the power of advanced image editing yourself, thanks to Adobe’s smart AI tools.
Just a little warning: right now, Adobe still sees this as a “sneak peek”, a glimpse of what may be bubbling up behind the scenes. However, given Stardust is building on already existing Firefly technologies, we could and should probably expect more of this very soon.
The Stardust functionalities are way reminiscent of Google’s Magic Editor for Android.
At the tool’s recent demo, we got a taste of the magic: you upload an image and Firefly immediately goes to work analysing the objects, creating layers. From there, editing becomes as easy as drag and drop. The AI fills in every blank flawlessly.
What is perhaps most amazing is how quickly we have adapted to this progress. What would have been considered pure magic a few years ago now feels like a logical, next step in photo editing.
In short, Project Stardust is like a veritable toolbox for image editors, and it looks set to reshape the way we think about and work with photos. From simply selecting and moving objects to deeper adjustments, Stardust treats every photo as a playground of options.
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