2 July 2024

A tip to optimise your marketing content for resellers

Geerte Verbraeken

Account Manager bij Catena Company

You are likely well-acquainted with the complexities of distributing products through a network of dealers and resellers. Managing brand consistency and delivering the right marketing content on time are challenges you are probably also familiar with.

In an ideal world, wouldn’t just every piece of marketing material always be up to date and easily accessible to every reseller? With Digital Asset Management (DAM), this becomes a reality.

Some benefits

One central access point: DAM acts as a central hub for all your marketing materials. This portal ensures that dealers and resellers always have access to the most up-to-date and relevant imagery, product descriptions, price lists and other marketing content.
Instant updates and revisions: Changing the colour of a package or removing a product from the range? No problem. Modern DAM systems update changes in real-time, ensuring your partners always have the latest information. This eliminates confusion and reduces the risk of errors in market communications.
Controlled access rights: Not every dealer or reseller needs access to all marketing materials. A modern DAM allows you to configure detailed access rights, giving you control over who can see specific content. This helps protect your brand and ensures that only authorised individuals see exactly what they need.
Brand consistency: No matter how extensive your network of partners is, DAM ensures that everyone is using the same, up-to-date brand guidelines and materials, resulting in a uniform brand experience across all channels and touchpoints.

Why a modern DAM is a real gamechanger

Imagine launching a new marketing campaign. Rather than sending numerous emails with attachments and instructions or sharing a Google Drive folder, simply update the assets in your DAM system. All partners in your network will instantly have access to these updates.

Crucially, the DAM serves as the “single source of truth, providing one central, reliable source of information. Changes are made in real time and instantly accessible to all users. This ensures that everyone uses the same, most current information, saving time and reducing your team’s workload. It also accelerates and streamlines your product marketing by eliminating confusion from outdated files or conflicting document versions. With every piece of content being consistent and up-to-date, your brand projects a stronger, more professional image in all marketing efforts.

This not only saves time and reduces your team’s workload, but also boosts the speed and efficiency of your product marketing.