Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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22 January 2024

How smart media management leads to optimal harvest: the role of DAM at DCM

Joska Fleerackers
Marketeer bij Catena Company

De Ceuster Meststoffen sounds familiar to anyone with green fingers. The international player was struggling with outdated technology. Stylish photos taken by their own photographer, which are at the heart of all their marketing campaigns, were hard to find. Providing the correct product images became a more complex task and the outdated system could not be adequately upgraded. Together with Catena Company, they made the switch to a new DAM system.

Together towards the future

The big advantage of Bynder is its user-friendly interface. This makes it easier for everyone in the organisation to get around faster and find everything immediately. The use of metadata allows quick searches within existing assets. Automatic metadata generation via AI is a welcome evolution. Considering filters and taxonomy well, brings a search to completion in a few clicks. Much more efficient than the former folder system.

A flawless transition to DAM

Making the switch to a new DAM system involves many uncertainties. Catena Company ensured that the migration from the old platform to their new went flawlessly. In collaboration with DCM’s team, the platform was set up according to the client’s requirements. The branding, taxonomy, derivatives, metadata are fully in line with the business cases used. DAM is now the single source of truth for all media assets, fitting perfectly within De Ceuster Meststoffen’s online architecture vision.

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