De Ceuster Meststoffen sounds familiar to anyone with green fingers. The international player was struggling with outdated technology. Stylish photos taken by their own photographer, which are at the heart of all their marketing campaigns, were hard to find. Providing the correct product images became a more complex task and the outdated system could not be adequately upgraded. Together with Catena Company, they made the switch to a new DAM system.
The big advantage of Bynder is its user-friendly interface. This makes it easier for everyone in the organisation to get around faster and find everything immediately. The use of metadata allows quick searches within existing assets. Automatic metadata generation via AI is a welcome evolution. Considering filters and taxonomy well, brings a search to completion in a few clicks. Much more efficient than the former folder system.
Making the switch to a new DAM system involves many uncertainties. Catena Company ensured that the migration from the old platform to Bynder went flawlessly. In collaboration with DCM’s team, the platform was set up according to the client’s requirements. The branding, taxonomy, derivatives, metadata are fully in line with the business cases used. DAM is now the single source of truth for all media assets, fitting perfectly within De Ceuster Meststoffen’s online architecture vision.