Peace between IT and Marketing thanks to Digital Data Publishing
Data is the oil of the 21st century, a valuable commodity that – if used intelligently – can give any company a gigantic boost. The amount of available data is growing rapidly. However, much of that data is just as quickly outdated and changing again. Moreover, all this data is often scattered and inconsistently structured.
So there are headaches for marketeers and designers who have to make a nice catalog, product sheets, program books, you name it. They have to search for all the data, structure it, check it and correct it. That requires a lot of manual work, is error prone and expensive.
Data Publishing
Database publishing used to be the way to publish data that was nicely organized in databases. With the increased volume and complexity of data, marketers and designers are increasingly forced to fiddle with the data itself if they want to get their input right. IT people don’t like that very much.
Why do we speak of Digital Data Publishing?
We explicitly talk about Digital Data Publishing, and not database publishing, because Digital Data Publishing can handle the complexity of data – as it is available in most organizations – and digitizes the entire publishing process.
Digital Data Publishing thus accelerates the creation process of your marketing materials and does so efficiently, error-free and scalably. Catalogs, technical product sheets, labels, program booklets, insert cards etc. Data Publishing automates the process of collecting data from different sources, the design of your material, until its publication. The designer always remains in control of the end result.
Digital Data Publishing saves time, cost and frustration for every company, every organization, every brand owner who takes control of the creation of the marketing material.
Catena Company unburdens both the Marketing, as well as the IT department with Digital Data Publishing. Our smart Digital Data Publishing solutions transform content creation and touch no data! Not in databases. Not in lists. Not in Excel files. Not anywhere. The integrity of your data is assured and yet the marketer gets the right data automatically on a silver platter. Fast, structured and up-to-date.
Case study: Boss Paints makes packshots with 1 press of a button with our help
How it works
Collecting data quickly, structuring it and processing it intelligently into beautiful publications. That’s what Digital Data Publishing does for you!!
Case study: Zeeman automates visual content creation with our help
Determine your ROI with clear analysis
The ROI of Digital Data Publishing is directly measurable based on the tangible profits, but counts double in the better utilization of the potential of your people.
In the past, we were very much engaged in content correction on premedia. These administrative tasks caused quite a lot of stress. We are very satisfied that with premedia we can concentrate again on the layout and the realization of a nice seasonal brochure.
Whether Digital Data Publishing is also valuable for your company can be assessed with a clear analysis. In this assessment the publishing needs are mapped out, the installed workflow evaluated and potential gains drafted.
- Which publications are being made?
- How often?
- How quickly must they be available?
- What data is used?
- But also, who collaborates on the publications?
- Exactly what tasks are performed?
- How much time is spent on them?
- What are the challenges?
- What is the total cost per publication?
After this analysis, the blueprint for the automated work process is drawn up, a Digital Data Publishing proposal, supported by a transparent business case with a clear ROI.
Digital Data Publishing allows you to make significant efficiency gains. The great strength behind it is the smart integration of IT and design. That way, your company makes a profit and IT and Marketing can work together in peace.
