Search for images within your DAM thanks to artificial intelligence
Many people experience difficulties retrieving the right data and digital assets such as images, videos and other files, despite using a DAM system. Collecting all your data on one platform and using it as the ‘single source of truth’ is already a good start, although finding the image that hits the nail on the head still remains a challenge. No worries, it will get a lot easier when you use artificial intelligence within DAM.
DAM: the single source of truth for all your assets
A DAM system contains various filters, taxonomy and metadata that can be consulted to find a specific image. As long as you know what assets are in your DAM and what you are looking for, this is an easy job. For the marketers and content creators among us who know what they are looking for, but do not always know exactly what assets are available, artificial intelligence can be a practical help.
Finding images thanks to artificial intelligence
By using artificial intelligence within your DAM, you can find the right images in no time. Suppose you find an image online that you would like to use. Instead of immediately purchasing it, you first want to make sure you don’t have a similar asset available within your DAM. Based on an external image (or external URL of an image), AI will search within your DAM. Then it is up to you to decide whether it meets your expectations or not.
Besides comparing external images, you can also work with existing assets. Select one or more images within DAM and click “show similar”. In this way, artificial intelligence displays a set of similar images that you already own. An extremely useful method to refine complex searches, which is extended by the performance of complex, rather subjective searches for ambiguous topics such as ‘fun’, ‘climate’, ‘leadership’, etc.
But that’s not all. AI also prevents that you upload existing files twice. When an asset that is already within the system is uploaded, a message will be displayed. The message will also take you directly to the existing asset. The same applies to duplicates uploaded under a different name. Have duplicates been added to your DAM system anyway because of a different file format? In that case you can enable the “near duplicate search” function. This feature works on the basis of the “show similar” option.
Finally, AI is not only limited to images. There is also an option that allows you to search by text. Unlike what we discussed above, this feature only works when metadata are used and AI also makes the entire metadata searchable.
Benefits of this integration
Working with artificial intelligence within a DAM has many advantages:
- Reduce the likelihood of duplicates.
- Put the assets you have to their best use.
- Full integration with DAM and available directly within the platform.
- Refine the search by using multiple images.
- In addition, AI not only looks at the image, but also at the text on your image.
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Search for images within your DAM thanks to artificial intelligence
With AI it will get a lot easier to retrieve the right data and digital assets such as images, videos and other files in your DAM. And there are even more benefits of AI. Discover them here.
