Despite using a DAM system, marketers or content creators experience difficulties in retrieving the right media assets such as photos and videos. Collecting all marketing assets on one platform and using it as the ‘single source of truth’ is a good start, but even then it is still difficult to find a perfectly matching image. No worries, it will get a lot easier when you use artificial intelligence within DAM.
By using artificial intelligence within your DAM, you can find the right images in no time. Suppose you find an image online that you would like to use. Instead of immediately purchasing it, you first want to make sure you don’t have a similar asset available within your DAM. Based on an external image (or external URL of an image), AI will search in your DAM. Then it is up to you to decide whether it meets your expectations or not.
Besides comparing external images, you can also work with existing assets. Select one or more images within DAM and click “show similar”. In this way, artificial intelligence displays a set of similar images that you already own. An extremely useful method to refine complex searches, which is extended by the performance of complex, rather subjective searches for ambiguous topics such as ‘fun’, ‘climate’, ‘leadership’, etc.
Working with artificial intelligence within DAM has many advantages: