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Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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5 July 2023

Smart searching in DAM: let artificial intelligence do the work!

Joska Fleerackers
Digital marketeer

Despite using a DAM system, marketers or content creators experience difficulties in retrieving the right media assets such as photos and videos. Collecting all marketing assets on one platform and using it as the ‘single source of truth’ is a good start, but even then it is still difficult to find a perfectly matching image. No worries, it will get a lot easier when you use artificial intelligence within DAM.

Finding images thanks to artificial intelligence

By using artificial intelligence within your DAM, you can find the right images in no time. Suppose you find an image online that you would like to use. Instead of immediately purchasing it, you first want to make sure you don’t have a similar asset available within your DAM. Based on an external image (or external URL of an image), AI will search in your DAM. Then it is up to you to decide whether it meets your expectations or not.

Besides comparing external images, you can also work with existing assets. Select one or more images within DAM and click “show similar”. In this way, artificial intelligence displays a set of similar images that you already own. An extremely useful method to refine complex searches, which is extended by the performance of complex, rather subjective searches for ambiguous topics such as ‘fun’, ‘climate’, ‘leadership’, etc.

Benefits of this integration

Working with artificial intelligence within DAM has many advantages:

  • Reduce the likelihood of duplicates.
  • Put the assets you have to their best use.
  • Full integration with DAM and immediately available within the platform.
  • Refine the search by using multiple images.
  • In addition, AI not only looks at the image, but also at the text on your image.

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