Many organisations are somewhat reluctant when it comes to migrations to new technology. What will be the impact on ongoing processes? Does the new technology integrate well with the existing stack? Will employees be able to work with it smoothly? Opportunistic use is made of temporary trials, only to eventually find that the nice features are just islands that do not integrate with the marcom technology stack.
The migration at deSingel from the outdated DAM system to the new Bynder system was completely painless. Pierre Van Diest, business director deSingel: “Catena Company takes a very process-oriented approach, with clear analysis of users and their needs, short feedback loops and smooth communication. The big advantage of the new DAM system is that the integration possibilities are endless. In particular, the integration with Salesforce and the link with Adobe InDesign are crucial for deSingel. Data synchronises automatically and existing archives of digital assets are taken over and enriched with metadata. The intuitive interface and user experience also ensure that all employees enjoy using the new DAM system.”
In particular, the integration with Salesforce and the link with Adobe InDesign are crucial for deSingel.
Pierre Van Diest, business director deSingel: “A very concrete example is that of a large-scale theatre performance that is programmed a year in advance. The company consists of more than 50 people, but I can assure you that the cast may be completely different at the time of performance than at the time of programming. Artists also insist very much on their recognition. And rightly so. Therefore, the information we announce must be accurate.”
In this case, a photo of each artist is available with a lot of metadata attached: name, age, experience, instrument, etc. When someone is replaced, this can be changed in Salesforce and it will synchronise throughout the marcom stack. So everywhere, the correct photo of the replacement artist appears with the correct accompanying information.
deSingel is digitising numerous processes. Integration and synchronisation of data are essential prerequisites. The Bynder DAM system centralises all data, makes it very accessible and opens up new possibilities for further digitisation, for example of content creation in Adobe InDesign.
Of course, every digitisation is bespoke. Solutions such as this DAM from Bynder are intuitive and userfriendly, but need to be implemented and configured at the users’ cut.
The migration to brand-new technology is proceeding very quickly and without significant impact on the continuity of our daily work.
Pierre Van Diest, business director deSingel: “Catena Company first analyses the strategic marketing aspect, and adjusts the solution accordingly. That makes everything simply work, makes it do what it is intended to do, and not anything else. Thanks to this analytical, structured approach, the migration proceeded very quickly and without significant impact on the continuity of daily work. For those who think carefully about the marketing strategy beforehand, the migration to modern technology is a very simple process and the return on investment an absolute certainty.”