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Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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2 July 2024

Automating content creation for dynamic displays at festivals for the ultimate experience

Geerte Verbraeken
Account Manager bij Catena Company

As we gear up for an unforgettable festival summer, we all know how managing the massive amounts of content at events can be quite the challenge. Announcing lineups, displaying sponsor logos or sharing important event information, every piece of content needs to be perfect and on brand!

The Dynamic Data Publishing Suite (DDPS) is a tool specifically designed to automate the generation of visual marketing content for your screens using structured data. Imagine a world where customising festival content is as effortless as updating a spreadsheet.

Benefits of DDPS for events

  1. Efficiency: Reduce the time and effort required to create and update content. Imagine updating all the screens at your festival site with just a few clicks. A change in the lineup? No worries! With DDPS, any database update is instantly displayed across all digital screens, reducing the time spent on manual updates and freeing you up to focus more on creativity and hospitality. Your team can focus on what really matters – creating magical moments for festival-goers.
  2. Consistency: DDPS ensures that every piece of information shared, from artist names to sponsor announcements, is not only up to date, but also fully aligned with your branding. This consistent brand experience fosters trust and strengthens your image, ensuring a memorable festival experience for every visitor. No more confusing inconsistencies, just a streamlined, professional presentation across all touchpoints.
  3. Flexibility: Festivals are lively and dynamic environments where adaptability is key. DDPS’s capability to make on-the-fly adjustments is crucial. Whether it’s a last-minute stage change or a setlist update, DDPS handles it swiftly and seamlessly, keeping you always ahead of the curve.
  4. Scalability: Whether you are hosting an intimate local event or a large music festival, DDPS scales with your needs. The technology is designed to handle large amounts of data effortlessly, giving you the freedom to grow and expand without technical limitations, allowing you to deliver the best experience, no matter the size of the audience.

 

A practical example

Picture this: a DJ or band is added to the lineup at the last minute. Rather than manually updating all the relevant content, you simply update the database. DDPS takes care of the rest, automatically generating new screen content with photos, timing, and an eye-catching layout that matches your visual style.

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