Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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6 July 2023

5 frustrations a DAM gets rid of

Niels Bosmans

Data Asset Management (DAM) is a centrally managed platform used as a ‘single source of truth‘ by all employees. The platform allows you to manage all assets within your organisation in a clear and structured way. Due to this way of working, the platform is almost indispensable in the workplace. Especially if you work with a lot of assets or dynamic data. Let’s look at a concise overview of all the benefits of DAM.

I can’t access the file…

When working with file servers, chances are that some people can still not access certain folders. And additionally, some people never seem to be able to access the latest version. If this is the case, there’s two things you can do: either you put the file somewhere else, which creates an extra folder to keep an eye on, or you forward the file each time someone needs it. Neither of these choices offer a permanent solution. Restrictions are often imposed for safety reasons, a factor which should definitely not be ignored. Within DAM, you can configure access rights for each user. Choose who can upload, download or only read the files. These rights can be adjusted over time. 

Oh no, the WeTransfer link has expired!

It’s probably happened to you. You work with externals and forward a WeTransfer link with all the necessary assets. Only to get an email back a week later saying the link has expired. Oh boy! Now you have to search and forward all the files again. More time lost on something you shouldn’t be spending time on. Share files securely with a link generated through your DAM. Set your own expiry date and check the rights that you have granted, even after sending. 

You have to keep innovating

But just like with all technology, it is impossible to stand still. Therefore, a modern DAM offers several options that simplify the content creation process. This is how Dynamic Asset Transformation helps you to automatically adjust images, while increasing the loading speed of your website. The content workflow module brings editorial and creative work together in harmony. Artificial intelligence helps you find duplicates and similar assets. And thanks to Bynder Studio you create digital content within the platform itself.

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