5 frustrations a DAM gets rid of
Data Asset Management (DAM) is a centrally managed platform used as a ‘single source of truth‘ by all employees. The platform allows you to manage all assets within your organisation in a clear and structured way. Due to this way of working, the platform is almost indispensable in the workplace. Especially if you work with a lot of assets or dynamic data. Let’s look at a concise overview of all the benefits of DAM.
Where can I find it?
Probably the most irritating question people can ask in the workplace. Unfortunately, it is still a much-asked question due to a lack of clear guidelines. Some people send the file by email, while other colleagues save it somewhere on the file server. In that case, you need some luck if you want to find the right folder right away. Clearly a very time-consuming and frustrating process for all involved. Your DAM system is the place to be for all files within your organisation. All assets that others also use are stored on the platform, making sure everyone knows where to find what they need. The system is further simplified by a convenient filter structure and search function.
I can’t access the file…
When working with file servers, chances are that some people can still not access certain folders. And additionally, some people never seem to be able to access the latest version. If this is the case, there’s two things you can do: either you put the file somewhere else, which creates an extra folder to keep an eye on, or you forward the file each time someone needs it. Neither of these choices offer a permanent solution. Restrictions are often imposed for safety reasons, a factor which should definitely not be ignored. Within DAM, you can configure access rights for each user. Choose who can upload, download or only read the files. These rights can be adjusted over time.
Is this information still up to date?
In organisations that work a lot with dynamic data, e.g. price lists, technical sheets and time-based events, the question is often whether the information they find on the server is still up to date. Assets listed on DAM are always verified before they are made visible to everyone. This guarantees that all the available information is indeed correct. The upload date is also visible for each asset. Showing the date of the file gives you the assurance that you are using the most recent file.
Oh no, the WeTransfer link has expired!
It’s probably happened to you. You work with externals and forward a WeTransfer link with all the necessary assets. Only to get an email back a week later saying the link has expired. Oh boy! Now you have to search and forward all the files again. More time lost on something you shouldn’t be spending time on. Share files securely with a link generated through your DAM. Set your own expiry date and check the rights that you have granted, even after sending.
You have to keep innovating
But just like with all technology, it is impossible to stand still. Therefore, a modern DAM offers several options that simplify the content creation process. This is how Dynamic Asset Transformation helps you to automatically adjust images, while increasing the loading speed of your website. The content workflow module brings editorial and creative work together in harmony. Artificial intelligence helps you find duplicates and similar assets. And thanks to Bynder Studio you create digital content within the platform itself.
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