Workflow

Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

More info

Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

More info

Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

More info

Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

More info

Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
More info

30 November 2021

Get more out of your digital assets with a good taxonomy and metadata

Jan Van Sprengel
Workflow Consultant & -Expert bij Catena Company
Are your data and digital assets such as photos, videos and other files piling up more and more? Without a good taxonomy and metadata they suffer an obscure life in the catacombs of your IT infrastructure, on servers and hard drives. They are no longer or very difficult to find and the existence of valuable data and digital assets is even forgotten. Let’s take a step back for a moment…

PIM, DAM, taxonomy, metadata

A designer who needs to create a publication needs product information and digital assets.

  • The product information is collected in a PIM or Product Information Management system
  • Digital assets (photos, videos, logos, illustrations etc.) are managed in a DAM or Digital Asset Management system

Taxonomy and metadata are the keys to success in these solutions. They speed up the designer’s workflow and ensure that you get the most out of your digital assets.

  • Taxonomy is a form of classification. For example, look at biology, where animals are classified into species and subspecies. The subspecies have all the characteristics of the species, but differ from each other. So too in computer science. Taxonomy defines a classification and a hierarchy, making information from different systems easier to exchange.
  • Metadata is data about data, about digital assets in this case.
Example of collaborative PIM and DAM systems

Investing in taxonomy and metadata pays off

So the major benefits of a good taxonomy and metadata are that you:

  1. find the right digital assets faster
  2. get a much higher ROI from your DAM because you can use the digital assets much more effectively.

“Do I have to provide all those digital assets with metadata manually?! Another tedious job…”

Well, no! Catena Company analyzes your data and digital assets and together we determine the optimal taxonomy and metadata strategy for your DAM. The assignment of metadata to your digital assets can then be automated to a large extent, just like the management of these assets.

Thanks to this automation, we can apply metadata at a much deeper level, without it costing you any extra effort.

A view of Catena Company’s DAM system

Cases about Digital Asset Management

More tips & insights

 

Address

Kempenlaan 2
B - 2300 Turnhout

+32 (0)14 70 22 12

info@catenacompany.be

BE 0884 434 617

Information