Why is Dynamic Asset Transformation or DAT a much-needed tool for forward-thinking webmasters?
Nowadays, it is almost impossible to quickly adapt your content to the right platform. For a webshop alone, you need 7 different versions. If you customise this to each device, you are dealing with a huge amount of different formats for the same photo. By working with DAT, you leave this repetitive task for what it is. You can read more about the benefits of DAT in our blog “All the benefits of DAT at a glance“.
What is DAT?
DAT, short for Dynamic Asset Transformation, is an additional option within modern DAM technology. With this option, you generate a different format of an existing image on the spot. Employ DAT not only to save time and resources, but also to increase your website’s loading speed and SEO ranking. Loading the URL is indeed much faster than loading a manually modified image, your website’s user-friendliness is instantly boosted.
Companies, mainly retailers, need many different versions of the same image. With Digital Asset Transformation technology (DAT), this process can be fully automated. Find out exactly what DAT means, why you should use it and how it works.
How does it work?
To get started with DAT, you must first have a modern DAM system in place. Your DAM is a gathering place for all assets within your company. When the correct visual for your project is found, you can address DAT. It may be useful to set a focus point in advance, but it can always be adjusted afterwards. This way, you can shift the focus point by device and be sure that the most important things always remain visible. Through the API, the link of your image is automatically retrieved. Based on your focus point and specified standards, a different version of your image appears.
Example
Suppose you just received the final product photos of your new production line. Of course, your first reflex is to immediately post this on your DAM. This allows graphic designers, marketers, web designers and other interested parties to find these photos. Now it is up to you, as a marketer, to generate different versions of this picture. Instead of doing this manually in Photoshop, choose to address DAT. It will automatically retrieves the link of your image. You choose a focus point, the format and press enter. Not satisfied? You can make changes immediately in the URL that is displayed at the top. Then the URL just needs to be pasted in the right place on your website. See, this way you will save yourself and your colleagues a lot of time.
Another challenge for our team?
Let’s talk about your project.
More tips & insights
By adopting this strategy, you’ll become a trendsetter in retail
Automation in retail makes a difference by delivering personalized and up-to-date content. The Dynamic Data Publishing Suite (DDPS) ensures that information from product databases is instantly and flawlessly converted into print and digital media. This allows marketing teams to focus on creative strategies while technology ensures accurate execution.
This is how you make a difference as a brand
Automation of product information is essential for brands that want to stay competitive. The Dynamic Data Publishing Suite (DDPS) ensures that product sheets, catalogs, and price lists are automatically generated and kept up-to-date. This increases not only consistency and accuracy, but also the speed with which new products are brought to market.
