Unfortunately, the digital archive had grown so large that nothing could be found. This had two disadvantages. Firstly, all marketing staff knew it was an impossible job to find a relevant article, so they stopped searching. The extensive archive was not utilized. Too bad, because it contained a lot of valuable content that could easily be reused. Secondly, those few frantic attempts to find that one article someone knew existed anyway, were punished with a lot of wasted time. It couldn’t go on like that. But the archive couldn’t just be given up, could it?
Using an external application, the PDFs were downloaded via the Bynder API, presented to an online OCR service from Adobe and then returned as an additional version in the Bynder DAM.
The gigantic archive opened up like Ali Baba’s cave. All the articles were suddenly searchable, a treasure chest for content designers, marketers and storytellers, who now eagerly use the articles from the old box in their marketing communications. The company saves a lot of search time and thus costs, but above all more value is created thanks to the treasure of digital content.
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