A DAM solution from Bynder… Good call from Teconex!
Chances are, Teconex is also an important link in a lot of your daily routines. And you can take that literally!
As one of the leading Belgian companies in the low-voltage connection market, since 1951 Teconex has been an essential player in the production, assembly and distribution of electrical components and lighting that you will undoubtedly come across in your home or business premises.
Adaptability is Teconex’ strongest asset. The company strives to find tailor-made solutions that meet the needs of each customer. Definitely a good match with Catena Company!
Confidence!
It is a small world and we are connected to numerous people through various networks. This is how the marketing manager at Teconex, came into contact with Dennis Martens, account manager at Catena Company. She knew Catena Company from an earlier collaboration. Dennis clearly explained to her that Catena Company has much more to offer than just the highly appreciated creative training courses.
She was facing the challenge of managing the growing amount of visual materials and had no idea which software was available for Teconex to use. She outlined the need very clearly: a central system to manage images, an image bank into and from which employees inside and outside Teconex could upload and download images, which also had to be multilingual.
An inspiration session with an extensive Q&A was organised. Based on the Qs, Jan Van Sprengel, Workflow Expert at Catena Company, immediately formed a lively picture of what the DAM should look like. The expert As strengthened the marketing manager and her team’s confidence that they were at the table with the right people.
Jan worked out a demo on the Bynder DAM platform and demonstrated that this solution would save Teconex a huge amount of time. She immediately approved the project.
Bynder DAM
So, the software Teconex was looking for was a DAM, a Digital Asset Management system. Bynder offers a very flexible, user-friendly and easy-to-integrate DAM platform, which made it the ideal solution for Teconex.
The marketing staff, among others, were very happy about the functionality with which predefined, fixed image formats can be automatically generated. It saves them a lot of time on boring tasks like resizing images for different applications, while these “derived formats” were also automatically made available to the people who wanted to use them.
Another valuable aspect of the Bynder DAM for Teconex is that it is a SaaS solution , i.e. a cloud solution, which makes the images, the digital assets accessible anytime, anywhere to anyone with the right authorisation. Those rights were configured in consultation in different user profiles. This working method makes it easy, for example, to immediately grant a new employee the access they need in a few mouse clicks.
Collaboration
The success of a DAM solution lies largely in a good understanding of the needs of its users. These same users must also be actively involved from the start in order for them to embrace the new solution. Catena Company realises this and therefore systematically puts together a project team, which includes users and stakeholders from Teconex and Catena Company specialists, right from the start of the project.
Together, the needs and requirements were comprehensively mapped out and the roadmap for implementation was drawn up. Progress, inputs and feedback were followed up quickly and accurately in a shared project management tool. This short feedback loop proved very valuable during the initial testing phase, when the metadata model and the look and feel, for example, still needed some fine-tuning. By the way, looks do matter! A user interface in line with your brand identity immediately takes users to a familiar environment and promotes user adoption.
The uniform and transparent communication ensured that everyone was always ‘on the same page’. As a result, together we arrived at a DAM tailored to Teconex’ needs in a very short time, which is going to save us a lot of time.
Future proof
By managing digital assets in a centralised Bynder DAM, Teconex is already tackling the future challenges of exponentially growing visual data. This SaaS solution also provides the flexibility needed in an increasingly dynamic working environment. Access to the right digital assets, according to the right user authorisations, from any device, at any place and time, has never been easier to manage.
Our sales, marketing and support teams always have up-to-date content now, which is incredibly important for anyone who wants to make quick adjustments.
Want more information on what Digital Asset Management can do for your business?
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