Catena Company supports brand owners who want to create, manage and communicate their own visual marketing materials.

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Digital Asset Management

A good Digital Asset Management (DAM) system makes all files available and searchable.

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Digital Data Publishing

With Digital Data Publishing, you accelerate the creation process of your marketing materials and do so efficiently, error-free and scalably.

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Customized Automation

Through customization, middleware solutions can be developed that provide the missing link between different 3rd party systems.

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Omnichannel publishing

Build your story in one place, publish it on a variety of media types. From a central content system publish texts, photos, videos with 1 click of a button to your website and more.
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19 June 2023

lednlux® innovative product catalogues always up to date with the DDP Suite

Dennis Martens
Account- & Project Manager bij Catena Company

lednlux® works pre-eminently with innovative products. They provide the most personal and creative lighting installations based on LED technology. Genk-based lednlux® is currently experiencing strong growth. For the time being, lednlux® is mainly active in Belgian industrial and architectural lighting solutions, although the business is also growing abroad.

Innovative products imply that product specifications can change at any time.
Elke Palmaerts, Marketeer
Elke Palmaerts

Direct link to the PIM in the Dynamic Data Publishing (DDP) Suite

Catena Company’s Dynamic Data Publishing or DDP Suite links the publishing process with the PIM. With a single click, the data fields in the nicely formatted InDesign templates synchronise with the source data in the PIM. Whereas publishing a new catalogue used to be a laborious and expensive process, which required an external partner, everything is much faster and completely in-house now. lednlux® can release publications more frequently because the cost has been reduced dozens of times.

Another advantage of the DDP Suite is that different catalogues can easily be published for different target markets. For example, an installer of industrial lighting has no interest in the range of architectural solutions. Everything used to be together in one catalogue. It has now been split into two catalogues, which are very easy to publish thanks to the use of different templates and links.

With a single click, the data fields in the nicely formatted InDesign templates synchronise with the source data in the PIM.
Elke Palmaerts, Marketeer
Elke Palmaerts

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