Tag DDPS
Why technology only works when people can use it
Technology makes many things possible. Automation, centralization, scalability—these are buzzwords that sound like music to the ears of today’s organizations. But at Catena Company, we believe that technology only really works when people can use it. Tools are not the…
How to localize marketing materials without errors or delays
Voor bedrijven die internationaal opereren, is meertalige marketing een uitdaging. Hoewel productinformatie vaak al in meerdere talen beschikbaar is binnen PIM, ERP of andere databronnen, zorgt handmatige verwerking voor fouten, inconsistenties en vertraging. Hoe zorg je ervoor dat marketingmateriaal in…
From summer to winter collection: How do you smoothly adapt your campaigns?
The transition from summer to winter collections is a crucial period for retail and e-commerce companies. Not only does the product range need to change, but all associated marketing campaigns must also be adapted. Think of banners, social media posts,…
5 crucial tips to prepare your marketing team for Black Friday
Black Friday is the ultimate stress test for marketing teams. Whether you work in e-commerce, retail, or brand management, the speed at which you get content live determines whether you beat the competition or fall behind. But how do you…
Last-minute sales without chaos: How to prepare your marketing team optimally
The retail sector runs at breakneck speed. Whether it’s Black Friday, sales or an unexpected last-minute promotion, marketing teams are under immense pressure to get the right visuals and product information live as quickly as possible. But without the right…
The pitfall of EasyCatalog: when knowledge disappears and processes grind to a halt
Many content creators are familiar with and experiment with EasyCatalog to create their catalogs faster. It makes sense: the idea of linking data directly from Excel or a PIM to InDesign is appealing. Faster layout, fewer errors, less copy-paste. A…
Content overload: Why more is not always better
Content is the fuel of modern marketing, but many companies have a different problem: they produce masses of content without it having any real effect. White papers, social posts, brochures, e-mails—it just keeps piling up. But is your message really…
Why some brands lose the battle of the brand (and how you win)
Imagine: a customer wants to buy your product, but cannot find reliable information. The product sheet is missing, the catalog is outdated, or the marketing materials are not up to date. The result? The customer has doubts and chooses a…
Stress-free holiday catalogs? Smart brands do it this way
The end of the year is the peak period for retailers, toy brands and food & beverage companies. Customers expect inspiring and flawless holiday catalogs full of gift ideas, festive products and seasonal offers. But producing these catalogs is an…
From raw product data to ready-to-use marketing communications: This is how it works!
Your product information is everywhere and nowhere: in PIM, ERP, Excel… and meanwhile your marketing team has to get to work again with datasheets, catalogues and banners. Manually, slowly and prone to errors. But what if all of that could…