Until recently, all these documents at Soudal were created in Word. A time-consuming and error-prone job, as it turned out. As more different products were released to markets in more countries, the complexity increased rapidly. Further digitization of this process could save a lot of work.
There are some challenges involved in such a digitization, but the content and structure of DOP documents is strictly defined, and that makes it easy to work with templates and enter the product information via a table structure. Automating a process, however, is one thing, collecting the right inputs and immediately exporting the output documents correctly is another.
Soudal learned some valuable best practices through the collaboration with Catena and now also relies on the DDP-Suite for other publications. Technical data sheets and labels for the well-known tubes are generated in a similar way, fully automatically. This is easy, because Catena integrated the entire marcom technology stack nicely.
The purchase and integration of technology is a cost/benefit consideration that companies often postpone too long. This is not illogical, as we are naturally afraid of disrupting existing processes, even if they are slow and prone to error. In addition, each employee or team is also trying to solve their own problem. The bottleneck is then easily shifted to another department.
Integration of the technology stack is therefore an absolute must. This is inevitable for large organizations, but also pays off for smaller SMEs. Every company nowadays has to manage numerous publications, both for administrative and marketing & sales purposes.
Technical data sheets