Until recently, Soudal staff formatted all these documents in Word. A time-consuming and errorprone job, as it turned out. When a greater variety of products were put into circulation in even more countries, the complexity increased rapidly. The further digitisation of this process could safe a lot of work.
This digitisation does involve some challenges, but the content and structure of DOP documents is strictly defined, making it easy to work with templates and enter the product information via a table structure. However, automating a process is one thing, collecting the right inputs and immediately exporting the output documents correctly is another.
Soudal learned some valuable best practices during the collaboration with Catena and now relies on the DDP Suite for other publications as well.
Technical sheets and labels to be affixed to the famous tubes are generated similarly and fullyautomatically. That’s easy, because Catena made sure the entire marcom technology stack was nicely integrated.
The acquisition and integration of technology is a cost-benefit consideration that companies often put off for too long. It’s no surprise, though, because we are naturally afraid of disrupting existing processes, even if they are slow and error-prone. In addition, each employee or team also tries to solve its own problem. This means that bottlenecks are easily shifted to other departments.
Integration of the technology stack is therefore an absolute must. This is inevitable for large organisations, but also pays off for smaller SMEs. Companies today have to manage numerous publications, both for administrative and marketing & sales purposes.
Technical data sheets