Take for example a company that sells 20 collections and brands through a dealer network in 8 countries. That’s 20 x 8 price lists, another x 2 for purchase and sales prices, cumulating at 320 in other words.
With the continuously changing raw material prices, it is currently common practice to update all price lists monthly. This means that all 320 price lists are updated 12 times a year. Thus, 3840 (!) documents are created in this company every year. That easily requires a full-time employee.
And what is worse, the marketing employee who is assigned this task is rarely happy about it. It is numbing manual copy-paste work, which is extremely error-prone for that very reason.
The DDP Suite frees your marketing staff from many hours of very boring work and from the pressure that sales staff puts on them to deliver updates faster. Don’t forget that sales can’t continue if the right price lists are not available! So your sales people, dealers and customers also get a better service thanks to Catena’s DDP-Suite. The content of your price lists will be error-free (provided they are correctly entered in the linked databases) and the format will be consistent. Your price lists will thus expose your brand identity in a uniform way.
Note that Digital Data Publishing goes much further than automating the publication of price lists. The DDP-Suite technology can be used in exactly the same way for the publication of catalogs, labels, product sheets, technical data sheets, etc.