Category Blog
The Impact of AI on content creation and design for Brandowners
In the world of marketing and branding, content creation and design are crucial to differentiate brands and attract consumers. We have been talking about a content explosion for quite some time. Traditionally, these processes took a lot of time and resources,…
Myths and prejudices about Adobe tools debunked
Adobe tools, such as Photoshop, Illustrator, and InDesign, have become indispensable for many professionals in the creative world and marketing departments. Despite their popularity, myths and prejudices still exist to this day around certain features within these tools. I’d like…
Bynder Spotlight Awards: An interview with judge Eddy Smets
The Bynder Spotlight Awards is an annual awards ceremony organised by Bynder. Only 12 customers are selected for a nomination, from a database of more than 4,000 names. Five different awards were presented on 15 June: the award for content…
2 concrete situations where Dynamic Asset Transformation is actually indispensable
Regardless of your industry, formatting the right image sizes is crucial. Unfortunately it is an arduous and time-consuming task every time. With Digital Asset Transformation technology (DAT), you can produce numerous different versions of your image at the speed of…
Three benefits of Dynamic Asset Transformation you didn’t know existed
As an organisation, you need to adapt your content to the platform you are using. That is, lots of versions of the same image need to be created. A manual tasks that takes a long time. The Dynamic Asset Transformation…
Why is Dynamic Asset Transformation or DAT a much-needed tool for forward-thinking webmasters?
Nowadays, it is almost impossible to quickly adapt your content to the right platform. For a webshop alone, you need 7 different versions. If you customise this to each device, you are dealing with a huge amount of different formats…
What is Adobe Express?
The popularity of Adobe Express, formerly Adobe Spark, is rising. This counterpart of Canva can be used for free by Adobe customer. However, this software is much more design-oriented than its competitor. With a collection of features that you know…
Use dynamic data efficiently
By 2027, our products will take on a new look. The traditional barcode we’ve relied on for 50 years is being replaced by a QR code – a code that can be scanned not only by cashiers but also by…
How ChatGPT can assist marketers
A chatbot that interacts with you as if it were your colleague? Soon, this will be a reality. You’ve probably already heard of ChatGPT, the latest trend that has captured widespread attention. Many have tried experimenting with it at least…
Now is the time to start city marketing
Globalisation and the resurgence of the travel industry have intensified the competition between cities and towns like never before. Without a recognisable image, it is increasingly challenging to attract tourists and stakeholders. However, resting on past laurels is not an…