Category Blog
This is how all major sporting events manage their marketing content
With the European Football Championship and the Olympics on the horizon, we are entering a period full of sporting highlights. These events draw millions of viewers globally and generate a huge amount of content. Each moment presents an opportunity to…
5 reasons to move from a directory structure to a modern DAM
As brand owners grow and their digital assets accumulate, they often face a crucial decision: continue to rely on traditional directory structures or switch to a more sophisticated system with filters, such as a modern Digital Asset Management (DAM) platform? For…
5 reasons why customized training is better than general training
Companies are often faced with a choice between customized training and standard open training. While both options can offer value, customized training often stands out as the most efficient choice. Here are 5 reasons why customized training can be a…
The difference between ROI and TCO: Why it matters to you
During the business decision-making process, ROI and TCO are two important terms often used to evaluate whether an investment is worth it. Although both terms are related to finance, they focus on different aspects of an investment. ROI: Return on…
How brand owners are building efficient content management
Brand owners face a shared challenge: managing the overwhelming amount of content and its creation. Tracking and managing this growing volume of content manually is simply unfeasible, while outsourcing it involves high costs and significantly slows down the publishing process.…
Smart strategies to overcome rising demand for content
At a lightning pace, the amount of marketing content has exploded, this is perceived by brand owners as a true “content explosion“. This remarkable shift is driven by a number of factors, two of which we examine: the emergence of new touchpoints and…
All Adobe MAX Sneaks at a glance
At Catena Company, we keenly follow the latest technological innovations in the world of visual content creation. One of the eagerly awaited highlights each year is Adobe Max Sneaks, an exciting show where Adobe engineers demonstrate their latest creations. This…
Discover how to dramatically improve your marketing performance
Visual marketing materials play a crucial role in boosting various aspects of your marketing efforts. They are powerful tools that marketers rely on to increase audience engagement and enhance the overall effectiveness of their strategies. Still not convinced? Let us…
The evolution of the Adobe CC Event
Every year, Adobe hosts its flagship event, Adobe MAX, showcasing the latest and most innovative features that will soon be integrated into their software. For over a decade, as the largest Adobe Authorised Training Centre, we have been closely involved…
Unlock the potential of your Young Professionals: invest in tailored training
Hey team leads and managers! Your young professional has been with you for (almost) a year – it’s the perfect time to reward them and elevate your team to the next level. As a team lead, you understand the importance…